Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Analyze Your Brand Publicity Values.

Analysis 105

Analysis Comparison Reputation Radio 105

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 52

Industry How To Comparison Leadership 52

Sword and the Script

SEPTEMBER 15, 2015

Mack Collier recently published a well-written blog post that reminded me of this exchange: 5 Reasons Why You Need to Stop Marketing and Start Teaching. This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing. Mobile: The Last Mile in Marketing .

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

Contently - Strategy

OCTOBER 9, 2019

If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. As it turns out, a lot.

Marketing 82

Marketing How To B2B Exercises 82

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. This is especially true considering it typically takes multiple brand exposures before a decision to purchase is made. Blog traffic. Brand ambassadors secured. Influencer chatter.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Interactive campaign content made easy Integrating social content is key to most campaigns but often we’re challenged by getting content built and on site. It’s free, why not give it a go now?

Tools 136

Tools Publicity SEO Measurement 136

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. A few weeks ago, Contently head of marketing Joe Lazauskas explained why it’s crucial to make the case for content marketing during uncertain times.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

ReimaginePR

JUNE 13, 2016

So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. That’s the route many businesses take.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

Communications Conversations

OCTOBER 18, 2016

Now, he’s leading a new agency brand named “Creation.” Ryan Arnholt, director-content marketing, Optum. David Erickson, vice president of online marketing, Karwoski & Courage. Dave’s been podcasting and blogging more than just about anyone in the Twin Cities.

Agency 60

Agency Groups Public Affairs B2B 60

Shift Communications

JANUARY 6, 2016

Tumblr is an emerging content platform that’s a blog/social media hybrid. What separates Tumblr from the rest of the pack, and why should your brand use it? million blogs and 127 billion posts from 19.1 You sign up with an email and choose your theme, i.e., how the blog looks. A Brand That Dominates on Tumblr.

Brand 60

Brand Branding Comparison Social Media 60

Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Enter your topic keywords, which can be as simple as ‘TV’ or ‘Interior Design’.

Digital PR 161

Digital PR Tools Pitching Film 161

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 83

Financial Industry Report Insurance 83

prTini

SEPTEMBER 24, 2014

You can also analyze social and content success through a side-by-side domain comparison report. Only a few months old, My Blog U is gearing up to take the Internet by storm (#MBUstorm that is). Ann Smarty created this tool to help content marketers, bloggers, PR pros and influencers collaborate to create and promote content.

Tools 72

Tools Viral Engineering Comparison 72

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78