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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Your brand name is only as good as your reputation. Richard Branson.

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Webinar Recap: The Do’s and Don’ts of Maintaining Business Wikipedia Pages

Solo PR Pro

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. The purpose behind Wikipedia.

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The Thought Leadership PR Strategy: Rule Your Domain

Doctor Spin

In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Being a thought leader is based on your status as a game-changer within your professional field. To be a thought leader, it’s not enough to reside at the forefront of what’s going on in your industry.

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How to Research Industry Trends Hassle-Free

Shift Communications

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? Why is this important and how does it impact the bottom line? The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. Some are obvious, like making sure I’m spelling names right and getting sources’ pronouns correct.

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12 ways to produce a killer press release

Presspage

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. The last thing you want is for reporters to delete your press release the moment the email notification pops up on their screens. How to stand out?

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Mental Models: How To Think Better—Faster

Doctor Spin

In Wikipedia. As a PR adviser, I rely heavily on mental models. Charlie Munger, the esteemed Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett, is renowned for his sharp intellect and profound wisdom in investing and business strategy. 1 Charlie Munger. 2023, October 29).

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