The Hoffman Agency

MARCH 21, 2024

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.

Leadership 69

Leadership Biotechnology Policies Local 69

Stephen Waddington

MARCH 29, 2020

Small limited companies have so far fallen through the gap. Demand for food banks is on the rise. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Privacy concerns have evaporated. It followed support from the Treasury for large employees a week ago.

Crisis 167

Crisis Government Privacy Sports 167

Flack's Revenge

FEBRUARY 3, 2021

This almost magical ingredient has given bragging rights to scores of companies over decades. . The IP often reflects the company and team’s DNA. Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative.

Technology 177

Technology Comparison Case Study Privacy 177

PRSay

JUNE 11, 2019

Yes, a device is installed in your car to track your mileage, which gives some people privacy concerns. Many major insurance companies have started pay-per-mile plans for their existing customers. Enter pay-per-mile insurance. But thanks to this disruptive technology, I’m only paying about 4 cents a mile for my car insurance.

Insurance 136

Insurance Insurance Sports Telecommunications 136

Barokas

OCTOBER 26, 2018

Ann Nagel, Associate Vice Provost/Privacy, University of Washington. Megan Manassero, Vice President, Silicon Valley Bank. She advised the panel attendees to figure out what their company values. My fellow panelists included: Claudia Faust, LWT alum, Director of Talent Acquisition, Providence St. Joseph Health.

Privacy 102

Privacy Banking Leadership Groups 102

Reputation Us

SEPTEMBER 11, 2019

Sample questions include: How confident are you that the following are effectively protecting your private financial, medical or other personal information: Your bank. Your credit card company. Imagine a company that you like, have been a loyal customer, and would recommend to a friend. Your health care provider. Your employer.

Survey 74

Survey Reputation Corporate Banking 74

Mindful Marketing

JANUARY 25, 2020

To help fight crime, the Federal Bureau of Investigation (FBI) has again asked the world’s most iconic tech company to ‘open a backdoor’ on its smartphones. The Bureau didn’t say how , but reports circulated that it paid Cellebrite, an Israeli forensics company $900K to hack into the device.

Privacy 71

Privacy Banking Government Engineering 71

Reputation Us

MAY 12, 2020

Then, at the beginning of the financial crisis, I was the director of public relations at AIG, and later started a public relations firm representing banks and credit unions communicating through TARP. Since then, I’ve been advising banks and credit unions on issues ranging from hurricane relief efforts to active shooters and cyberattacks.

Crisis 78

Crisis Financial Banking Crisis Management 78

Waxing UnLyrical

MARCH 8, 2017

Here’s a snippet from the article, you really must read it: “The world’s third-largest asset manager installed a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue on Tuesday morning as part of its new campaign to pressure companies to add more women to their boards.

Internal 105

Internal International Privacy Banking 105

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. In today’s world, being prepared with a comprehensive crisis plan is no longer enough.

Reputation 180

Reputation Privacy Banking Ethics 180

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 190

Writing Communications Marketing B2B 190

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. I have witnessed companies I deal with and friends in their personal lives both fall victim to various cyberattacks. Companies are recognizing the value of working together to combat cyberthreats. But are companies truly doing enough?

Education 110

Education Employee Measurement Agency 110

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Presspage

AUGUST 12, 2022

With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize. Making the most of your effort and energy.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize. Making the most of your effort and energy.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Ethical Voices

NOVEMBER 21, 2022

Banks Cutting Customers with Bad Reputations . Companies are responding appropriately to employee reports… …Unless you are Twitter. How companies can address their historical transgressions. Is it ever right to sabotage your company? Privacy, Crisis and Big Data . Be aware of your biases : . Blue Check.

Ethics 73

Ethics Sports Employee Privacy 73

Cision

JANUARY 14, 2016

But, you will need to make break-neck efforts (and break the bank) to build up a sizable following and make some impact. Email Program : You can also use certain email management software to find out what social networks your subscribers use (depending upon their privacy settings). What are the unorthodox social networks?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Performance marketing companies will work to build out their creative capabilities.

Social Media 90

Social Media Marketing Media Creativity 90

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Until the Journal ‘s John Carreyou started digging, the press was too dazzled by Holmes’ youth and accomplishments to spot its flaws, and even the company’s Board of Directors, which was packed with boldface names, failed to see trouble coming. That was the right move, but for Stumpf, it was a case of too little, too late.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202