ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

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Creativity Small Business Storytelling Travel 174

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. This could be a quick-fire press release or an annual market report to use as a lead magnet. Get in touch today to find out how we could help you.

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How To Analysis Comparison B2C 62

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. percent of marketing leaders report they are able to prove the impact of social media quantitatively. The future of social media marketing is a path paved in payment.

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Mobile Survey Marketing B2B 60

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

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Social Media Strategy Media B2C 62

Prohibition

JULY 21, 2023

Really, how could we not be with all of the weird and wonderful marketing campaigns that have come out of the film’s promotion? They clearly identified a market desire for some gorgeous, pink, Barbie-inspired fits, and officially teamed up with Mattel to make it happen. Warner Bros.

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Wireless Retail B2C Instagram 62

Prohibition

JANUARY 23, 2023

Instagram is a largely B2C platform, with fun and engaging video content at the heart of most users day-to-day interactions on the channel. Brands should respect Facebook’s video marketing presence, create content for Facebook and ensure posts don’t direct users to other platforms.

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Video Social Media Instagram Media 62

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. Integration.

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Consumer B2C Viral Fashion 83

Prohibition

MARCH 15, 2023

The campaign went viral on social media with images of various billboards dotted around the country featuring the ‘celebrity endorsements’. At Prohibition, we work with a range of brands across all sectors, B2B & B2C, to create compelling videos that help to achieve a business goals and objectives.

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Video Case Study Sports Creativity 62

Waxing UnLyrical

JUNE 4, 2014

Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. In the realm of marketing, learning is the name of the game no matter what your goal is. It’s been a heck of a ride! Image: mayeesherr. (in

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Mobile Community System Social Media 101

Prohibition

MARCH 8, 2024

At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you.

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MaccaPR

AUGUST 26, 2015

Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. So, where can PR and marketing staff get started in telling their brand’s story? Source: Unzipped ). Branded History Museums. Source: Maccabee.com ).

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Corporate Examples Storytelling Brand 48

Contently - Strategy

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Content marketers in all industries can learn from these examples. In 2010, Michael Dubin used to work at Time Inc.,

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Leadership Brand Branding How To 111

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. TikTok is a powerful brand marketing platform. Why TikTok? billion views through user generated content (UGC) on the platform.

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B2B Video Creativity Social Media 310

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. Food and drink brands are one of the sectors that seem to real nail video content marketing. Innocent’s video content is part of the reason it is able to communicate its brand messages in a competitive, noisy market space.

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Video Sports Brand Branding 62

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. million for their content marketing budgets in 2019, per Contently research.

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Financial Industry Report Insurance 111

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Among our faves: " 10 Proven Ways to Make Content Go Viral ”. How to optimize video for search? The Buffer Guide to Video Metrics ”. “

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Blogging Marketing YouTube Content Marketing 48

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year.

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Content Marketing Infographics Insurance Insurance 111

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

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Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

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Infographics Case Study Video Survey 72

Beyond PR

AUGUST 4, 2016

And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. Track your links: This can be done with various marketing automation tools, or use Google URL parameters, which gives you an in-depth view of performance in Google Analytics. With more than 1.65

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