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How Reactive PR Can Support Your Marketing Strategy

Prohibition

In a nutshell, what reactive PR actually means is being reactive to the ever-changing news agenda and hottest viral trends. So this means if you act quickly enough, you’ll be at the forefront of the viral conversation, and that means exposing your brand to potentially millions of people.

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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

Prohibition

For marketers, this means a new avenue to interact with audiences, gather feedback, and boost engagement directly in posts! These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy.

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Social media updates: Facebook Messenger encryption, TikTok’s ‘add to music app’ and LinkedIn axes lookalike audiences

Prohibition

At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you.

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How (And Why) PR Pros Should Use TikTok

ImPRessions - Crenshaw Communications

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. TikTok is a powerful brand marketing platform. Why TikTok? . Video ads aren’t skippable. million likes. .

B2B 310
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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

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The CMO Survey with Social & Mobile Marketing Takeaways

Sword and the Script

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. percent of marketing leaders report they are able to prove the impact of social media quantitatively. The survey also found that just 11.5 A total of 40.6 And later….

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Best Practice When Using Video Across Different Social Media Channels

Prohibition

Instagram is a largely B2C platform, with fun and engaging video content at the heart of most users day-to-day interactions on the channel. Brands should respect Facebook’s video marketing presence, create content for Facebook and ensure posts don’t direct users to other platforms.

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