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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

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For marketers, this means a new avenue to interact with audiences, gather feedback, and boost engagement directly in posts! These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

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How To Use Social Listening As Part Of Your PR Campaigns

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As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.

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Best Practice When Using Video Across Different Social Media Channels

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Instagram is a largely B2C platform, with fun and engaging video content at the heart of most users day-to-day interactions on the channel. Brands should respect Facebook’s video marketing presence, create content for Facebook and ensure posts don’t direct users to other platforms.

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