Cision

OCTOBER 4, 2017

This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94

B2B Marketing Measurement Social Media 94

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Half of respondents use visuals on a weekly basis to support their content efforts, and an impressive 30% do so daily.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Ask questions on social media. Share the right content on the right social media network.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Beyond PR

JUNE 21, 2016

“Video is the language we communicate in today,” says Larry Cardarelli, Vice President, Production at MultiVu and moderator of tomorrow’s PR Newswire webinar Video Creation and Strategy for Modern Content Marketers. Because of this, video adoption will continue to rise not just with audiences, but also marketers.

Content Marketing 73

Content Marketing Video Trends Marketing 73

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. It refers to any content created by users themselves, rather than by a brand or business. What is user generated content? This can help attract new customers and retain existing ones.

Social Media 62

Social Media Strategy Media B2C 62

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. DemandGen Report – 2016 Content Preferences Survey ).

Strategy 149

Strategy SEO B2C Engineering 149

Beyond PR

APRIL 12, 2016

Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

5W PR

MAY 6, 2022

An analysis of competitors can help understand what works and what does not, including the language/tone used in communication, how the competitors manage their various media channels, and how they approach potential clients. Media Relations. SEO and Content Marketing.

How To 88

How To SEO B2C Content Marketing 88

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Prohibition

SEPTEMBER 30, 2023

Anyone with a smartphone can now become a content creator and video content has become the centre of it all, allowing consumers to share their lives, showcase their purchases and provide authentic reviews. This is where the golden opportunity for your business lies. What’s the Difference Between UGC Creators and Influencers?

B2C 62

B2C Video Social Media B2B 62

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Influencer marketing. Social media marketing.

Digital PR 62

Digital PR Strategy How To Marketing 62

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

MARCH 18, 2015

Moderated by Maccabee''s Social Media Director Christina Milanowski, the panel discussions featured content marketing all-stars: Angela Dalton , Content Strategist and Senior Marketing Planner, General Mills – Tablespoon.com. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Prohibition

OCTOBER 12, 2023

From all important product reviews to authentic social media posts, UGC has the unique ability to build trust and a sense of community around your brand. Here we’ve looked at practical ways that you can make the most of it to boost your brand’s visibility and foster a loyal community of consumers.

How To 62

How To Guidelines Social Media B2C 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“ Content is fire. Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. The trick is how to create content that is “fire” and will fire up audiences about your brand. We look at an eight-point plan that will help any team create, produce and promote meaningful content.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.

B2C 120

B2C Product Launch SEO Storytelling 120

Prohibition

JANUARY 28, 2020

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. So, by sharing your campaign on social, you could attract journalists attention and in turn receive media coverage.

B2C 62

B2C How To B2B Product Launch 62

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? In most cases, your hub refers to your website.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object. But What Makes Content Marketers Successful?

Strategy 67

Strategy How To B2C Content Marketing 67

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. An effective video content strategy can both tell the story of your business in a clear, concise way, as well as engage users through striking visuals. To effectively capture this kind of content (i.e.

Video 62

Video Sports Brand Branding 62

Prohibition

JANUARY 31, 2023

Social listening might sound like it’s just a social media tool – but it is much more powerful than that! Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. Reactive PR This means being reactive to what is trending in the media.

How To 62

How To Analysis Comparison B2C 62

Prohibition

FEBRUARY 24, 2023

Providing valuable, high-quality content that ranks well can provide consumers with confidence in your knowledge of that subject area, which in turns helps to position your brand as an industry expert or thought leader. Get in touch with us today to find out how we could support you with your Public Relations.

Engineering 62

Engineering B2C Case Study Meeting 62

Prohibition

APRIL 13, 2023

Use Video Content in Podcasts Podcasts are an increasingly popular method for brands to showcase their client portfolio and deliver deeper layers of insight about their industry via spoken word. Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement.

Video 62

Video Infographics Social Media Instagram 62

Prohibition

FEBRUARY 2, 2024

No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. A technical product almost demands a technical launch, making the drone display the perfect way to get the new product in front of consumers. We chalk that up to a win!

Marketing 62

Marketing Film Creativity B2C 62

Contently - Strategy

APRIL 6, 2023

The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Survey 135

Survey Data Interviews Reddit 135

Konnect Agency

FEBRUARY 6, 2020

Knowing what we know about audience viewership for the big game on TV compared to impressions garnered through social media at the same spend, brands would be silly not to invest even a third of the investment on social media. The social media marketing team at Konnect Agency has positioned many brands to be ready for Super Bowl.

Instagram 81

Instagram Social Media Google B2C 81

Sword and the Script

JANUARY 23, 2018

1) What effect do you think the rise of content marketing has had on marketing overall? Well, on one hand, it’s provided marketers with yet another catchphrase to hang their collective hats on. I joke that marketers can’t get out of bed without a new catch phrase or acronym to ‘play with.’

Marketing 69

Marketing Content Marketing Sports B2C 69

Landis PR

AUGUST 7, 2023

Micro-influencers are everyday consumers with an active and growing media presence (typically between 1,000 and 100,000 followers) who focus on one social media platform, such as Facebook or Instagram. Perhaps most importantly, they feel “familiar” to consumers, who consider them trusted friends.

Local 52

Local Instagram Facebook Social Media 52

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Many consumer marketers have turned to micro-influencer campaigns where a single individual might earn $250 or less for a post, but where hundreds of such bloggers or social posters can be harnessed within a campaign, with powerful results. Collaborate on content.

B2B 136

B2B Brand Branding Marketing 136

PR 20/20

JULY 9, 2020

For modern-day marketers, it’s essential that we understand how to strategically distribute valuable, relevant, and consistent content that attracts and retains a clearly defined audience–but it’s easier said than done. For so long, marketers have relied on instinct over ROI, but that’s about to change. Using technology.

Google 90

Google SEO Trends Content Marketing 90