Prohibition

JULY 10, 2023

This was a great tie-in to the first episode and certainly got people talking, with the public flocking to social media to discuss billboard sightings! The art collective is quickly making a name for itself as an out-of-the-box brand in a space that’s difficult to do so.

Tourism 62

Tourism Fashion Social Media B2C 62

Prohibition

JUNE 2, 2023

Uber’s carriage ride for the Coronation There were lots of brands creating campaigns around the King’s Coronation, but one that really caught our attention was Uber’s Coronation Carriage. We thought this campaign was such a visual way to get involved with Eurovision while keeping the brand at the forefront.

Transportation 62

Transportation B2C Social Media Retail 62

Prohibition

JANUARY 28, 2020

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. With that in mind, here’s some crucial points to take into consideration to ensure that your PR campaign cuts through the noise.

B2C 62

B2C How To B2B Product Launch 62

Landis PR

JANUARY 30, 2024

An intangible, yet essential, aspect of PR’s impact is brand recognition. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. This went down a treat with the media. Ronaldo was keen, Serena not so much.

Video 62

Video Case Study Sports Creativity 62

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Social media influencers are growing rapidly . Looking back, it’s hard to believe it would be as successful and beneficial as it is now.

Marketing 62

Marketing Advertising Advertising B2C 62

Landis PR

SEPTEMBER 18, 2023

While reducing excess décor, food, collateral, and giveaways may seem like it will make your event feel lackluster, it can have the opposite effect by enhancing your brand image as an organization that values making a positive impact.

Government 69

Government Measurement Groups Corporate 69

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Reactive digital PR. Proactive digital PR. Planned PR campaigns.

Digital PR 62

Digital PR Analysis B2C Examples 62

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Search Social Media for Email Addresses The above tactic may surface email addresses on some social media accounts.

How To 83

How To LinkedIn Tools Google 83

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! It’s important to keep your brand and feed looking authentic so too many designed assets will have an opposite effect.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Kissmetrics).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Kissmetrics).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). That’s something PR practitioners should be able to grasp quite easily. Owned Media.

Google 113

Google Guidelines Web B2C 113

Prohibition

MAY 15, 2022

Too bad it was all an April Fool’s stunt… a clever and funny one at that, driving great social media engagement. If you haven’t heard the news that billionaire Elon Musk has recently purchased one of the biggest social media platforms, where have you been?! A good PR day for Elon, but an interesting one for Twitter.

B2C 62

B2C Twitter Policies Social Media 62