Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal.

B2B 77

B2B Media eBook Interviews 77

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 68

Company Trade Shows How To Product Launch 68

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. Unquestionably, B2B blogging, as a topic, re-emerged as hot. A Data-Driven Answer for B2B]. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. And it’s about time.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. But what does it really mean, and which qualities make a successful thought leader? It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

JANUARY 9, 2018

This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. I suggest writing different headlines and freshening up the copy with new data where applicable. How B2B Marketing Can Get More out of Trade Shows. It probably does.

Media 97

Media B2B Groups Conference 97

Sword and the Script

MAY 16, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. >>> Looking for a B2B tech PR with expertise and execution? That means the vast majority of pitches they receive are not useful, which makes everyone’s job harder. 12) There’s a need for good pitches.

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. Which Departments Most Influence B2B Purchase Decisions? Across all industries the departments that influence buying decisions in B2B are 1) IT 2) finance and 3) business development. The slides are embedded nearby.

Marketing 60

Marketing B2B Local Customer Service 60

Contently - Strategy

SEPTEMBER 10, 2020

It’s great to hear how you guys are developing real shows and series around it, and taking that to the next level. One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally. We can’t do trade shows, can’t do in person events.

Brand 71

Brand Branding Marketing Facebook 71

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Take stabs at writing up the dream media results and crafting the headlines that would spell success.

Airlines 120

Airlines Exercises Fashion Print 120

PR 20/20

AUGUST 2, 2018

Show you how a brand could actually go from conception to reality with marketing AI. Our business is largely B2B, selling widgets for machinery used in the oil and gas industry. But, we still invest a lot in trade shows. Write posts on each topic. AI for writing”. “AI AI for blog writing”. “AI

How To 41

How To Marketing Software Tools 41

PR 20/20

OCTOBER 5, 2017

Subject matter experts: SME’s in engineering or product development must be on board with inbound because they: Can write content or review your content to ensure accuracy and help you speak the language of your customer. Lastly, the whole company must buy in. They can be your biggest promoters.

Marketing 45

Marketing Engineering Resources Consumer 45

Garrett Public Relations

FEBRUARY 12, 2020

Today’s manufacturing and industrial companies face a marketing challenge. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers. Now, with the advent of digital marketing, some manufacturers are caught unprepared. Their websites aren’t mobile-friendly.

Company 98

Company Marketing Mobile Content Marketing 98

MaccaPR

AUGUST 5, 2015

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? Most importantly, your company should select employees who have a unique blog writing style that matches and/or complements the voice of your company.". Let’s call her ‘Tina.’

Blogging 48

Blogging Employee Corporate Google 48

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. For business-to-business (B2B) campaigns, we almost always recommend LinkedIn and Twitter advertisements to reach business influencers and decision makers. LinkedIn - LinkedIn is a powerhouse for B2B marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48