B2B Social Media Trade Shows Writing 
Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Schedule some strategic posts to be published during the show.
ImPRessions - Crenshaw Communications
APRIL 24, 2018
For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. Industry events.
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Landis PR
FEBRUARY 7, 2022
The same holds true for content creation, which is a cornerstone of any B2B communications plan. Writing a white paper? Use snippets for organic social media posts and copy for PPC ads. Trade Shows aren’t going away, but we can be smarter about participation. 5 Tips for Nailing B2B Tech Media Relations.
ImPRessions - Crenshaw Communications
MARCH 23, 2017
Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Read on for the key ways to customize a discussion event for your B2B brand. Where appropriate, determine who is planning to write a story and offer up more information.
Sword and the Script
JANUARY 8, 2019
Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 4) Personal social media engagement.
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
Thought leadership is a common term in most B2B public relations programs. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Social media – to show some leader personality and to leverage all of the other output.
Sword and the Script
JANUARY 9, 2018
This is important for continuing media relations efforts, especially for startups: reporters watch what other reporters produce. If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. 4) Share the content on social media (organic).
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