Shift Communications

AUGUST 3, 2016

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. So many in fact that we often overthink our plan of attack to overcome them. Matt Trocchio. Vice President.

B2B 60

B2B Interviews Strategy Product Launch 60

Cision

JANUARY 8, 2018

Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering.

Company 222

Company Trade Shows How To Product Launch 222

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. But today so-called “thought leadership” is also relevant to consumer product companies.

SEO 204

SEO Analytics Measurement B2B 204

Bianchi Biz Blog

JUNE 1, 2023

One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies. Unmatched Global Media Exposure: CES is an international platform that attracts an impressive array of journalists, industry influencers and media representatives.

Automotive 72

Automotive Mobile Technology Trade Shows 72

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. A big new product launch typically happens once in a couple of years at best. The lifeblood of any startup is new customers.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. The client details features and benefits of a new B2B tech product but they fail to materialize. The overpromise.

Media Training 249

Media Training Policies Agency Interviews 249

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. >>> Looking for help with B2B tech marketing and PR? What do they find credible? You can download it here. >>>

Journalism 126

Journalism Media Relations Report Survey 126

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Internal comms takes center comms stage in hybrid work. Prediction, hope and a billion-dollar idea. No one has really cracked that code yet.

Marketing 187

Marketing Content Marketing Data Social Media 187

Prohibition

APRIL 13, 2023

You can also use shorter ‘clips’ to tease longer videos or product launches while encouraging people to watch the entire long video content on the company website or YouTube channel. You can share them as standalone posts or use them as part of a broader, social media campaign, both organic and paid.

Video 62

Video Infographics Social Media Instagram 62

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Not a bad breakdown.

Interviews 98

Interviews Publicity Technology Social Media 98

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Internal communications. Industry PR (B2B). Another agency I worked at ( Spotlight PR ) provided specialised services in media relations, industry PR (B2B), and marketing PR. Single PR project. Digital PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Beyond PR

JANUARY 9, 2018

Product Launch . Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. . Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering. .

Company 68

Company Trade Shows How To Product Launch 68

Waxing UnLyrical

DECEMBER 7, 2011

He has worked in communications and PR for 25 years, and specializes in social media, consumer marketing, product launches, corporate and internal communications, b2b and entertainment. Martin blogs at myPALETTE and is one of the hosts of the Inside PR podcast. My Wake Up Call.

Product Launch 97

Product Launch Social Media B2B Creativity 97

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. There’s a very smart exercise to be done when floating an idea internally. Do work backward. Do ask yourself “what would a journalist say?”

Airlines 120

Airlines Exercises Fashion Print 120

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 And it’s not just our marketing and communications teams that are called on to do this.

Brand 40

Brand Branding How To Employee 40

NewsWhip

JUNE 10, 2021

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. It comes down to product launches. That is a risk. It’s a framework, Ben.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78