David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. –John.

SEO 94

SEO Google Storytelling Writing 94

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. How does this very public knock-down, drag out fight help the Times sell more newspapers or Amazon more books?

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

MaccaPR

AUGUST 26, 2015

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." Speak to your community resources, such as historical societies, libraries and newspapers. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. What is a PR Crisis Plan? Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Melissa Agnes

JULY 30, 2014

Yesterday we discussed managing crises with visual content , where I mentioned some tips for identifying red visual flags (or their possibility) that could help a crisis go viral, as well as outlined some important strategies to help you incorporate visuals into your crisis communications plan. NZ Herald makes a big photo no-no.

Case Study 201

Case Study Viral Crisis Newspapers 201

PR Fuel

FEBRUARY 4, 2022

The term “free advertising” might conjure up the image of a famous brand making the headlines in the newspapers. When a news outlet thinks the release is newsworthy and interesting to its readers, it’ll use the information in the press release as part of an article. Potential to Go Viral. The Main Benefits.

SEO 52

SEO Viral Advertising Advertising 52

Shift Communications

DECEMBER 1, 2016

This Business Insider article was a matter of that. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. I mean, how many companies offer this? Is High-Deductible Health Insurance Worth the Risk?

Strategy 60

Strategy Print Insurance Insurance 60

Mark My Words

MARCH 6, 2018

This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. But think of it this way. If it hadn’t been for the berry outrage, who would have heard of the Beatrix Potter reboot?

Brand 60

Brand Branding Film Print 60

Norton's Notes

SEPTEMBER 25, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] Articles between 2,250 and 2,500 earned by far the most shares.

Marketing 28

Marketing Employee Wikipedia Data 28

NewsWhip

JUNE 23, 2021

Meanwhile, when you have a developer doing the extensive work and research of a thousand pages of a permit application, an opponent and activist or someone who just doesn’t totally understand it because they didn’t read 500 pages of text, they only need 280 characters of a Tweet to generate a 500 word newspaper article.

Data 78

Data Media Analytics Energy 78

Buzzstream

MARCH 13, 2024

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. In contrast, traditional PR has broader metrics to measure public perception and sentiment.

Digital PR 71

Digital PR Construction Case Study SEO 71

PRSay

FEBRUARY 12, 2021

If social media platforms and newspapers “can throttle back the rate of infection by information super-spreaders, that will solve a lot of the problem,” Newmark said. “I But that revelation might “hit social media and spread virally,” which is bad for the entire team. Sooner or later, deceptive behavior does get found out,” he said.

Ethics 172

Ethics Communications Nonprofit Journalism 172

NewsWhip

MAY 27, 2021

The rise in explainer articles | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

Buzzstream

MAY 25, 2021

In terms of the details, this format can often include things like: Lots of copy : these formats are often very heavy on copy and are likely to have a bigger word count than an average article, often going into thousands of words as opposed to hundreds. They’re far more likely to be a “slow burner” when it comes to links.

Infographics 160

Infographics Data Blogging Mobile 160

Contently - Strategy

JANUARY 23, 2019

The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. Notice the articles pop up out of chronological order. (It’s Why is it on them to know that six and a half months ago, we broke one article explaining the foundational questions about what we’re doing?”

Media 99

Media Journalism Content Marketing Education 99

Sword and the Script

OCTOBER 22, 2016

As it is each week, below are three articles that drew my interest – and suspect will draw yours. A third slide in from the bottom and encourages readers to review a previous article. Viral Marketing: The Hope, Hype and Helplessness. And that’s the theme for this week’s Unscripted Marketing links [UML].

Web 60

Web Google Mobile B2B 60

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

FEBRUARY 18, 2021

This is due to the fact that there were other tangential pieces, such as satirical articles and speculations about other possible impeachments that arose due to the Trump impeachment, which serve as another lens through which to view the process and its aftermath. . Impeachment news until January 31st.

Publicity 78

Publicity Media Analysis Viral 78