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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It serves as a communication tool to reach journalists, media outlets, and the public. Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. news articles). What is Viral Marketing?

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He In simple terms, the idea is that the AI helps to summarize posts and articles captured in the Agility monitoring system. This helps understand the key points of an article without having to spend time reading the entire document.

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NZ Herald and Their Big Photo “Faux Pas”

Melissa Agnes

Yesterday we discussed managing crises with visual content , where I mentioned some tips for identifying red visual flags (or their possibility) that could help a crisis go viral, as well as outlined some important strategies to help you incorporate visuals into your crisis communications plan.

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Top five PR Disasters of 2022 so far

Prohibition

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62
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The Empire Strikes Back:  3 Reactions to Amazon vs. NYT

Sword and the Script

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. How does this very public knock-down, drag out fight help the Times sell more newspapers or Amazon more books?

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How to Prepare a PR Crisis Plan

Prohibition

A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. Team roles and responsibilities need to be clear if your crisis communication plan is going to work.

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