Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Cision

JULY 2, 2015

This article will examine perspectives on these two issues and what role they will play in today’s digital news space. Starting May 2015, Facebook started hosting articles from publishers directly on their platform via Facebook Instant Articles. Previously, articles posted on Facebook were hyperlinked back to the original site.

Journalism 120

Journalism Facebook Social Media Consumer 120

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

Journalism 120

Journalism Trends Local Print 120

Presspage

JULY 25, 2018

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim?

Wikipedia 103

Wikipedia Writing Video Report 103

Ishmael's Corner

JANUARY 25, 2015

Still, one could make the argument that real reading — setting aside time to read articles from start to finish annotating along the way — holds even more value in the communications industry. The New York Times : I’m not big on the old media guard, but the best newspaper in the country (yes, my opinion) delivers the goods.

Communications 60

Communications Storytelling Web Journalism 60

Sword and the Script

JANUARY 13, 2015

In a CMO round up, Wall Street Journal advertising reporter Steven Perlberg summed it up like this : …Twitter has made the case that there is a large audience of people who see its content around the Web, but who aren’t actually registered to use the social media service. Photo credit: Flickr; marek.sotak ; CC BY 2.0.

Twitter 60

Twitter Marketing Media Advertising 60

Sword and the Script

NOVEMBER 29, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. I was worried as to whether or not the servers would hold up with all the web traffic surely headed our way. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Journalists produce 10+ articles per week. based Onclusive and Business Wire , which analyzed 15,000 press releases and concluded, “…the best days to put out news releases to generate coverage articles are Tuesdays and Fridays.”.

Survey 176

Survey Marketing B2B Study 176

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. I can write three articles in the amount of time I can shoot a video.”. Many of those images show up in magazines, newspapers and blogs, she says. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Norton's Notes

JULY 17, 2014

Several years have now passed since the birth of Web 2.0 Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles.

Strategy 67

Strategy How To B2C Content Marketing 67

MaccaPR

DECEMBER 19, 2016

Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48