Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Every so often, I’ll see it in one of my social feeds: That comment or remark from a friend, colleague or industry person taking jabs at the hard copy newspaper and those that read it. I still love my hard copy newspaper. In fact, I would like to flip the popular thinking: Instead of asking “why would I read the daily newspaper? ask yourself: Why AREN’T I reading my daily newspaper? Now, I know the print newspaper has its downsides.

Newspapers Getting Their Game On

Flatiron Communications

Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. Lost in Oculus at Web Summit. To its credit, Web Summit’s organizers offered a separate “Content Stage” on which the media industry’s movers & shakers prognosticated on the disruptive forces rocking their world.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. More importantly, the dynamic web is fluid: What was true in digital marketing yesterday, is not necessarily true today. Marketing dynamic web unscripted marketing

Web 111

21 things that defined PR agency life before the web (you won’t believe no #5)

Stephen Waddington

Public relations in an agency is unrecognisable from 25 years ago. It started, as these things often do, as a conversation on Twitter. I posted a list of activities that we used to undertake as part of our day job when I started out working in public relations in 1993. It’s turned into a nostalgic trip down memory lane for a lot of people in my network. Thanks to everyone who jumped into the conversation. 25 years ago workflow in an agency was defined by media relations.

Web 130

"It was just on the web site, not in print."

Bad Pitch Blog

But if a client is (still) questioning the value of online placement vs. print placement, you should show them this video. Can you say the same about last week''s newspaper I''ve heard the headline of this post from clients and colleagues in the past. You probably have too. Sure nothing can compare to actually holding the fruit of your labor. The Online Media from RealWire on Vimeo. New rules for new tools.

Print 44

Man Bites Dog: Newspapers Outlive Themselves, Blissful Ignorance Becomes Artform

Bad Pitch Blog

This new technology will "allow the paper''s Web site to post immediate expert viewpoints on breaking news," said Editorial Page Editor Andrew Rosenthal. Freely ask anyone with Wordpress capabilities if you think this isn''t the news that''s fit to print. 2001 blogs HTML New York Times Op-Ed Slow Death of Newspapers Trombones Willful Ignorance News came last week that the Old Grey Lady is starting an Instant Op-Ed feature online.

Why Do PR People Bother With Insolent Clients? I Mean, Really

Bad Pitch Blog

Who could care less about his Web (read: online) product. To the stubborn ones I offer a solution: Want print? If you are on a top-notch blog or even in the (*ugh) newspaper, you need to DO something with it, send it to folks with a “I’m sure you saw this” note or post it everywhre. One dude (also young) was interviewed for a major print magazine and at the end said, with me on the line: “So is this for the magazine?”

Print 40

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

This program does for podcasts, what native ads have done for online print. True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. Marketing PR Social Media dynamic webby Frank Strong. Podcasting as a medium has ebbed and flowed for the last several years. It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market.

Radio 84

Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. A TV producer or segment coordinator will get many of her story ideas from print or digital news outlets. If you can first nail a story in a major newspaper or web news site, it often makes sense to follow-up with a quick broadcast segment pitch.

13 stories about the future of news

Stephen Waddington

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. Local news on life support The COVID-19 disruption is likely to hit local news providers hardest, given their continuing dependence on both print and digital advertising.

Depressed and depressing: the state of UK news media

Stephen Waddington

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit. Broadsheet titles have also suffered significant year on year declines in print but are pinning their hopes on new online revenue.

Print 102

Pew Study Finds Americans Still Prefer Watching to Reading the News


Overall, 34 percent of Americans now obtain their news from the web, marking a 6 percent increase from 2016. The survey also revealed that: Fewer Americans are relying on newspapers. The survey reflected the country’s declining dependence on print media; only 7 percent of respondents, compared with 2016’s 11 percent, say they rely on newspapers to stay connected to current events.

Radio 96

NYT ends internal pitching for front page

PR Daily

The paper making digital real estate a priority over print placement may have an impact on how PR pros should pitch in the future. Poynter printed Baquet’s full memo here. Newspapers seem to finally be getting a handle on how to effectively publish on the Web; PR pros may want to adjust accordingly Perhaps signifying another ring in old-school journalism’s death knell, The New York Times will no longer use its method of “pitching” front-page stories.

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. The reality of modern media is that news stories are published to the web instantaneously. Documents can also be easily exported in a virtual, physical file or print format. These web-based platforms combine project management tools with a calendar. I suggest you start by scraping the web. News planning is an important PR technique.

Tools 175

8 essentials for landing your client a TV segment

PR Daily

Recognize that broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. A TV producer or segment coordinator will get many of her story ideas from print or digital news outlets. If you can first nail a story in a major newspaper or web news site, it often makes sense to follow up with a quick broadcast segment pitch.

What PR professionals can learn from the New York Times’ transformations

Media Bullseye

Between breaking major stories and adding thousands of subscribers each month, the newspaper is forging a new frontier for itself. In previous years, newspapers have experienced a stark decline in readership and revenue, with many newspapers laying off portions of their staff or closing entirely due in part to a shrinking number of readers consuming and paying for print news.

Print 73

What a Pulitzer winner leaving journalism over money means for PR

PR Daily

If you’ve ever worked as a print journalist of any sort, the Pulitzer Prize has likely crossed your mind in some capacity. LA Observed reporter Kevin Roderick explains: I spoke with him this afternoon and he admitted to a twinge of regret at no longer being a journalist, but he said it was too difficult to make ends meet on his newspaper salary while renting in the LA area.


Maxim Behar's Blog

Even the largest international newspaper has been relying for its survival much more on its website than on its print edition. A large number of the surviving press outlets exist solely thanks to their websites, because a print medium is not a dynamic media platform updated by the minute. It’s not limited to newspapers—it’s the same with TV and radio. There is hardly a decent radio station that doesn’t have a proper web­site that’s updated regularly.

How PR has shifted over three decades

PR Daily

The media landscape: You would be hard pressed to find too many people under 30 years old who read the print edition of a newspaper every morning. No matter how many other forms of news I’m able to digest, sitting and holding a newspaper is still one of the most important forms of news delivery. That’s where I got my start, and most of the decision-makers still rely on print as their primary source of news, followed very closely by Web and social media channels.

Print 132

The Marketing Value of Twitter Centers on Earned Media

Sword and the Script

In a CMO round up, Wall Street Journal advertising reporter Steven Perlberg summed it up like this : …Twitter has made the case that there is a large audience of people who see its content around the Web, but who aren’t actually registered to use the social media service. Social media marketing on Facebook today, other than a little (crappy) targeting, is conceptually similar to buying (print) ads in a major newspaper.

Landing Page Design: Rules of Thumb Your Boss Expects You to Know


I first heard about the Blink Test from Chris LoDolce who suggested I print a copy of my landing page, then show it to a colleague. Above the fold” comes from the newspaper business and refers to the top half of a broadsheet newspaper—basically the most important news of the day. In web lingo, “above the fold” is everything a visitor sees in their browser when they first come to your landing page without the need to scroll down. #8:

eBook 157

One Action That Will Make Anyone in the Communications Business Smarter

Ishmael's Corner

The New York Times : I’m not big on the old media guard, but the best newspaper in the country (yes, my opinion) delivers the goods. I find the channel on Web Design particularly useful with articles like “A Journey Through Beautiful Typography in Web Design.”. Bloomberg Businessweek: You’ll notice that I didn’t hyperlink the publication’s title — the reason being you should fork out the money for the print version.

Web 99

AP Style: How relevant is it in 2019?

Communications Conversations

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. How many times have I seen 1, 2, 3, 4, 5, 6, 7, 8, ad 9 on the web?

A font of historical context for 7 popular typefaces

PR Daily

We take typefaces for granted, rarely changing the default fonts that come with our software, web browsers or devices. He said it “isn’t complicated, it isn’t sophisticated, it isn’t the same old text typeface like in a newspaper. The workhorse of newspaper and book publishing, Times New Roman was commissioned by the British newspaper The Times in 1931.

Journalism and News Trends for PR Pros


Organizations are experimenting with various approaches, including native advertising , micropayments, paywalls, spinoff products such as newsletters and apps that are sponsored or ad-supported, crowdfunding individual stories or investigations , limited number of free articles, selected free articles and so on, but no model dominates the sector the way that the combination of subscriptions and advertisements did when the media was mostly print.

How The Washington Post Shifted Gears


How have traditionally print newspapers made sense of the changing media landscape? region’s most widely circulated newspaper and the winner of 47 Pulitzer Prizes, for answers. Moderated by Cision’s Stacey Miller , the panelists explored how one of the nation’s leading daily newspapers determines which stories to run, what it’s doing to make waves in the digital sphere and how social and the Internet transformed the “typical” work day.

12 ways to produce a killer press release

PR Daily

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim? Unlike email, web pages are indexable on search engines, driving traffic to your site. Write concisely. Avoid unusual fonts. Include video and other visuals.

How targeted press efforts boost your brand's bottom line

PR Daily

After a sharp decline over the past 10 years, broadcast and print media have slightly rebounded. While links and web search results are important, a shout-out from the local morning show can accomplish in 30 seconds what it takes a paid online banner ad 10 months to do. In much the same way, local and industry-specific print publications can have a stronger impact on your business than paid newspaper advertisements.

Local 131

30 jobs in the PR and marketing world

PR Daily

Here’s why, from the report: For newspaper reporters—who are already in a dwindling market due to the shift from print to online medium over the last two decades, and the loss of associated revenue—automated publishing services looms as a potential threat. More from the report: Consumer habits will dictate the impact that has on the newspaper industry, since a program cannot provide the same firsthand detail and experience an on-site reporter can. Newspaper reporter.

Has the Digital Age Affected the Impartiality of the Press?


Rather than having a print publication that hosts many stories and viewpoints, social media exposes people to stories that are being shared by their social connections, who often share similar viewpoints, beliefs and values. While some have placed the responsibility on the consumer to determine the credibility of news, others have suggested that this has always been the case and that, as former newspaper editor, cable-television executive and Silicon Valley CEO Alan D.

PR for Establishing Your Addiction Specialist Practice

Mora Communications

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. Being featured as an expert in the field in print, radio TV and online not only helps build your practice but is also one of the most effective ways to establish credibility with potential new patients.

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.

Media relations is thriving

Stephen Waddington

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

12 ways to produce a killer press release


Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim? Unlike email, web pages are indexable on search engines, driving traffic to your site.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. I was worried as to whether or not the servers would hold up with all the web traffic surely headed our way. Today, are many more options both on the television – and on the web. The same is true in print. It was a good pitch. Timely, tailored, and fitting for both the journalist and the publication.

12 ways to produce a killer press release

PR Daily

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim? Unlike email, web pages are indexable on search engines, driving traffic to your site.

10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. 4 Channel shift from print to social exaggerated. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). Media relations with print newspapers/magazines are still stronger than expected. #5

Ethics 102

10 clichés to ditch this holiday season

PR Daily

Before you blow it this year, here are a few clichés gathered from the web and from curmudgeonly editors at Ragan Communications: 1. In a particularly heinous offense this week, a Pennsylvania newspaper. Do you, after exceeding your budget on all the main presents, cram your family's stockings full of $175 leopard-print passport holders , $50 Bambi mittens , $65.

Why Your Content Strategy is Failing And How to Fix it

Beyond PR

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers.

B2C 58

10 things the PR consultants won’t tell you about PR consultants

Communications Conversations

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. For example, I remember agreeing to a sizable web project, when at the time, I had little in the way of web development experience.

Agency 118