Stephen Waddington

JANUARY 17, 2019

In a previous article I explored the use of the PESO model in modern marketing and public relations campaigns. Changes are made either automatically or manually to refine targeting or ad creative. Make your campaigns work hard by evaluating the results daily and optimising your targeting, creative and copy. Test and learn.

Media 103

Media How To Advertising Advertising 103

Beyond PR

MARCH 6, 2018

Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers. A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles. Or simply put — driving revenue.

Strategy 67

Strategy How To B2C Content Marketing 67

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. The key to SEO today is producing great content on your website and then being sure that your content is being linked to from third-parties on the Web.

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. As always, you’ll find three vetted articles below that I recommend for your perusal. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Frederik Vincx

OCTOBER 27, 2015

You can find out who shared those articles about your topic. If they shared that article, they might also want to do the same for yours. Norbert scours the web and returns the email address. Scour print magazines for mentions (I hope not), and combine this with reports of your clippings provider. Enter Voila Norbert.

Google 60

Google Software Analytics Pitching 60

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

Journalism 120

Journalism Trends Local Print 120

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. published an article tracing the evolution of media kits from the 1960s until today. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles. Images: Marco Gomes , ·tlc∙ , Gage Skidmore ( Creative Commons ).

Examples 120

Examples Viral YouTube Infographics 120

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. It can read web pages, which saves you some time. If you get the formatting incorrect, you’ll see a bunch of “invalid” alerts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. It can read web pages, which saves you some time. If you get the formatting incorrect, you’ll see a bunch of “invalid” alerts.

Digital PR 62

Digital PR Tools Google Pitching 62

PRSay

AUGUST 23, 2016

*This article was provided by Cision , a PRSA partner. The emergence of pictures and videos on the web. Especially on financial web sites, the color red creates a sense of danger, or warning. As no businessman or broker wants to be in the red, these articles are less read than texts that come with pictures in other colors.

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

*This article was provided by Cision , a PRSA partner. The emergence of pictures and videos on the web. Especially on financial web sites, the color red creates a sense of danger, or warning. As no businessman or broker wants to be in the red, these articles are less read than texts that come with pictures in other colors.

Video 60

Video Financial Infographics Web 60

Norton's Notes

JULY 17, 2014

Several years have now passed since the birth of Web 2.0 Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Norton's Notes

JUNE 12, 2015

Helping creative business owners better communicate their greatness to the right people. Then I promoted a few of PR Couture articles across social media. Start building your personal brand right now by building a web presence and taking advantage of all the great websites, Twitter chats and platforms available.

Interviews 28

Interviews Fashion SEO Social Media 28

Waxing UnLyrical

JUNE 17, 2011

Fast Company’s Danielle Sacks wrote an amazing article, “Mayhem on Madison Avenue.&# Oh yeah, and it eliminates a TON of financial waste, and is far more interactive than passive TV or Print advertising. So, what about the creative industry? Both are wreaking havoc on Mad (middle) Men everywhere. They loved them.

Advertising 87

Advertising Advertising Travel Social Media 87

Waxing UnLyrical

MARCH 26, 2014

Creative web content is all the rage in the marketing world. Below I’ve collected a list of tools to help you put the “art” in your article. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics. While printed photos need a high dpi, this isn’t the case for the web.

Web 77

Web Pinterest Creativity Print 77

Cision

JULY 2, 2015

This article will examine perspectives on these two issues and what role they will play in today’s digital news space. Starting May 2015, Facebook started hosting articles from publishers directly on their platform via Facebook Instant Articles. Previously, articles posted on Facebook were hyperlinked back to the original site.

Journalism 120

Journalism Facebook Social Media Consumer 120

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. A show about communicating with clients, prospects and employees – in person, in print and online. 29) John Dennis. 40) Danny Ivy.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing.

Web 60

Web Google Mobile B2B 60

Bad Pitch Blog

MAY 20, 2010

Retrevo uses artificial intelligence to scan the entire web, daily, bringing people the most up-to-date, comprehensive reviews and buying guides for consumer electronics. The gravity of “hot topics” is powerful, and if you think creatively, you can often make it work for you. Good Organic Stories Trump Re-Prints.

Pitching 49

Pitching Fashion Report Twitter 49

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52