Sword and the Script

MAY 16, 2020

However, the TNW article says most reporters cover tech (56%), business (15%), finance (9%) and science (9%). The authors didn’t provide the sample size (the company did not respond to my inquiry by chatbot on their site, on Twitter , or my email, by publication time). 71% of respondents are open to embargoed releases – just 29% said no.

Survey 170

Survey Media Relations Pitching Media 170

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Bylined content. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Are Trade Shows still a Good Place for PR Launches?

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This is great fodder for future content. You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. April: Think About Holidays.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. In the minor mentions segment this week, it’s worth pointing out Social Media Today picked up my piece pointing out most traditional marketing functions, even advertising, have a complementary role in content marketing.

Marketing 60

Marketing B2B Local Customer Service 60

Garrett Public Relations

MAY 1, 2023

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations.

Publicity 78

Publicity Data Industry Trade Shows 78

PR 20/20

FEBRUARY 7, 2019

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This is great fodder for future content. You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. Next year, don’t let it come to that.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JANUARY 9, 2018

If you wrote a contributed article that was placed, consider republishing it on your blog later. You should also check the contributed guidelines from the publication that first published the article as often they require content to be exclusive for several days or weeks. 4) Share the content on social media (organic).

Media 97

Media B2B Groups Conference 97

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

AUGUST 2, 2018

We're not the most sophisticated marketing department around. But we're doing OK: We use marketing automation software to manage our contact database. We have a content marketing program. And we use some basic lead scoring and email marketing to qualify leads. But, we still invest a lot in trade shows.

How To 41

How To Marketing Software Tools 41

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 168

Marketing Employee Content Marketing Training 168