Article Content Marketing Trade Shows Writing 
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content. It also gives back.
Sword and the Script
MAY 16, 2020
Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. However, the TNW article says most reporters cover tech (56%), business (15%), finance (9%) and science (9%). That means the vast majority of pitches they receive are not useful, which makes everyone’s job harder.
ImPRessions - Crenshaw Communications
APRIL 24, 2018
Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Bylined content. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers.
Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Are Trade Shows still a Good Place for PR Launches?
Cision
DECEMBER 28, 2017
Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This is great fodder for future content. You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles.
Sword and the Script
MAY 14, 2016
A cloud technology vendor told me that trade shows were the number one source of leads for his company. The PR pro’s ability to write compelling content, understand the buyer journey and remain close to the customer cements PR at the table for account-based marketing.”. * * *.
PR 20/20
FEBRUARY 7, 2019
A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.
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