Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Barokas

AUGUST 1, 2019

Earlier this year, Axios featured a story titled, “ The job of the future is editor in chief ,” which reported that the number of people in content/editor roles and non-media companies has grown by 32 percent in the past decade.

B2B 60

B2B Survey Case Study Enterprise 60

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. While it’s free to join as an expert, the company makes money by charging listed experts when and if they are mentioned in an article.

Software 89

Software Pitching Measurement Enterprise 89

Burrelles Fresh Ideas

MARCH 5, 2024

User-generated content/word-of-mouth recommendations. Product roundups by other content creators. Product reviews on platforms like YouTube, social media platforms, or blogs. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” Unpaid search engine traffic.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. Why is this relevant to B2B marketing ?

Case Study 98

Case Study B2B Study Marketing 98

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Follow her for a fantastic collection of industry articles from around the web. Follow her for links to informative articles and Q&A sessions details. Sarah Evans. prsarahevans.

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

APRIL 19, 2016

These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. The Soft and Subtle PR Pitch of Content Marketing. Employ audience saturation.

Media Relations 60

Media Relations Media Interviews Pitching 60

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

APRIL 22, 2017

As it is every Saturday, I bring you three articles I’ve vetted and recommended for your perusal. His words were printed in a piece for The Daily Beast entitled Bad Writing Costs Businesses Billions : “Think about it. How to Get the B2B Marketing Persona Right [UML]. 2) Words matter in marketing strategies. Talk to Us!

Writing 62

Writing B2B Analytics Reputation 62

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Something that’ll convince potential customers to learn more.

B2B 85

B2B Content Marketing Trends Marketing 85

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. These were only used where there wasn’t a suitable media outlet to place a by-lined article (earned).

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. She is Betsy Hindman, and she’s my guest for the 39 th edition of the Off Script series.

B2B 81

B2B Social Media Company Marketing 81

PR in High Definition

DECEMBER 13, 2017

Great, you’ve just spotted an interesting article you actually want to read, but of course you’re just about to run into a meeting. Everyone may now be online, but we are increasingly just skimming over content, failing to properly engage with anything online. PR and marketing are no different. Sound familiar?

Print 48

Print Consumer Conference Video 48

ReimaginePR

MAY 9, 2016

That’s why I’ve decided to spend time discussing the concept of why you can’t fake authenticity in today’s article. You could be hesitant about writing your personal bio or publishing an engaging blog post each week, for example. And this goes for in-print and online. That’s because it doesn’t sound authentic.

Writing 120

Writing Storytelling Brand Branding 120

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. And that’s the theme for this week’s Unscripted Marketing links [UML]. As always, you’ll find three vetted articles below that I recommend for your perusal. What sort of opportunities?

Tools 60

Tools Pinterest Marketing Media 60

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? In 2015, the Associated Press announced that a number of its original news articles were written by AI. Uber came under fire after an employee blog went viral, detailing a culture of sexism. So, what are the crazy trends predicted to become lifestyle norms by 2027? Yes please.

Trends 59

Trends How To Retail Google 59

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 102

Media Radio Print Newspapers 102

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 99

Engineering Writing Mobile SEO 99

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Farhad Manjoo wrote an article in the NY Times about the state and decline of banner ads. I mean, c’mon, have the native ad alarmists heard of evil soap boxes that companies have called blogs?

Advertising 235

Advertising Advertising Brand Branding 235

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Sword and the Script

JANUARY 9, 2018

3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. It probably does.

Media 97

Media B2B Groups Conference 97

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. A blog post: Your team has written an engaging blog post, featuring key takeaways and a call-to-action (CTA) to download your eBook. Amplify the content. Personas have been defined.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? Top of funnel: Content to build awareness.

Case Study 111

Case Study Marketing Study Content Marketing 111

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. The same holds true for healthcare content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 111

Financial Industry Report Insurance 111

Journalistics

MARCH 2, 2013

If you’ve developed your own presence in social media throughout college – writing a blog, or building a following on Facebook, Instagram, or any other social media, this experience is particularly relevant for getting your first job. Here is a couple that stands out: You have a blog you’re managing that generates revenue (e.g.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. Integrating both print and digital marketing into is critical to your modern PR campaigns.

Advertising 84

Advertising Advertising Privacy Analytics 84

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Studio, which produces all content for Inc.’s I was a print journalist for a dozen years, then made the leap into digital in the late 90s. What are best practices in PR & content marketing measurement?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

MaccaPR

MAY 3, 2019

The time required from our clients is minimal, compared to the time commitment of collaborating on a bylined article for a trade publication. Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Magazine articles are summaries of quick information,” notes Howard.

Company 113

Company Interviews Print Pitching 113

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. SocialZoomFactor is a podcast created for business and marketing leaders. Online Marketing Made Easy. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48

Contently - Strategy

JULY 31, 2019

For all you media folks out there who are planning a switch to marketing , we’ve put together an introductory translation dictionary for you. You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing.

Web 60

Web Google Mobile B2B 60