Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. But without competitor analysis tools you simply can’t achieve this. We have five competitor analysis tools that’ll help you stay ahead of your competition! SimilarWeb. Critical Mention. SCHEDULE A DEMO.

Analysis 74

Analysis Tools SEO Software 74

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. PR drives SEO. What is more valuable than a brand (or personal) reputation? Many PR deliverables are powerful in building reputation over time, and social media accelerates and amplifies their impact.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. PR drives SEO. What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Effective PR also involves managing the company’s reputation when problems arise during the campaign period. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 109

Video Marketing SEO Social Media 109

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

What’s more, a brand or personal reputation that is built through executive speeches, user reviews, bylined content, and earned media coverage will enjoy the credibility that comes from implied endorsement from authoritative sources, not just self-promotion. Earned media boosts SEO. PR is about reputation.

Journalism 185

Journalism Advertising Advertising SEO 185

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity.

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

MAY 6, 2022

An analysis of competitors can help understand what works and what does not, including the language/tone used in communication, how the competitors manage their various media channels, and how they approach potential clients. SEO and Content Marketing. PR can help the company get covered in reputed publications.

How To 88

How To SEO B2C Content Marketing 88

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. million of revenues, improving on 2019’s $10.2

Media 106

Media SEO Analytics Analysis 106

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

Wadds Inc.

JANUARY 11, 2023

Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks. More sophisticated text analysis is also possible. If it generates nonsense at best, or misinformation at worst, it has no place in helping an organisation promote its reputation.

Publicity 98

Publicity Wikipedia Marketing Training 98

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Other skills and attributes are more timeless.

Analytics 170

Analytics Tools Social Media Trends 170

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. It’s an assertion supported by recent analysis from both OrbitMedia and eMarketer. The link between blog content and SEO is well established. But SEO-fuelled blogging is a long term game.

SEO 113

SEO Community Blogging LinkedIn 113

Landis PR

FEBRUARY 5, 2024

Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation. Reputation Management: AI tools monitor online mentions and sentiments, enabling timely responses to feedback. Hootsuite Insights: For social listening and sentiment analysis.

Publicity 59

Publicity Privacy YouTube Analysis 59

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Fred is a spam algorithm that works around links. AdWords Placement.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Reputation management is crucial. David Berkowitz , Founder, Serial Marketers . PR as arbiters of ESG.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

JUNE 14, 2023

Companies that do not have authentic insight or observations are risking their brand reputation among these audiences by “dogpiling” on the topic. Just this week, an editor at a top-tier technology publication told us in passing that they’re getting flooded with article ideas and opinions on genAI that all sounded the same.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

Companies that do not have authentic insight or observations are risking their brand reputation among these audiences by “dogpiling” on the topic. Just this week, an editor at a top-tier technology publication told us in passing that they’re getting flooded with article ideas and opinions on genAI that all sounded the same.

Company 78

Company Strategy Marketing Technology 78

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. SEO vendor Semrush Holdings (NYSE: SEMR ) tech startup Prowly announced second quarter earnings.

Publicity 85

Publicity Survey Enterprise Pitching 85

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Alarming when you remember that Richard Edelman refers to Google as “the world’s biggest reputation management engine.”

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Landis PR

NOVEMBER 26, 2022

Leverage SEO in Press Releases. Additionally, press releases can give your SEO efforts a huge boost. A case study is an in-depth analysis of your products or services. Testimonials are an excellent source to establish your expertise in the tech world and to let prospects know you are reliable and reputable.

Company 98

Company Communications Case Study Engineering 98

Buzzstream

MARCH 7, 2024

The key aspects it looks at are: Does the content provide original information, reporting, or analysis? You may have heard about the now infamous SEO heist.) This is where someone buys an expired domain, fills it with low-quality content, and essentially deceives users by leveraging its existing reputation.

System 62

System Google Policies Guidelines 62

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. PR coverage can protect brand reputation A good reputation is like money in the bank.

Reputation 156

Reputation Brand Branding Media 156

Shift Communications

MARCH 12, 2018

It’s difficult to boil everything down to one number; the nature of attribution analysis is that there are often many variables which influence someone’s decision to buy something. I was asked recently what the most important metric, the most important thing to measure in PR is. Where Do We Find Branded Non-Negative Search?

Measurement 107

Measurement SEO Policies Reputation 107

Rock the Status Quo

SEPTEMBER 16, 2014

159064218 / gettyimages.com An SEO Mini Case Study I’m working with a large SEO client this month and I have to say that I’m extremely impressed with them. Instead, we’re repositioning them as a metrics-based SEO agency, building out the services offered far beyond their former link building focus.

Agency 164

Agency SEO Training Analysis 164

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Every interaction, purchase, and share contributes to growing your brand’s reputation. Dominance of TikTok SEO. TikTok SEO involves optimizing videos to rank higher in search results, making your content more discoverable when users search for specific keywords in the TikTok search bar.

Social Media 86

Social Media Media Mobile SEO 86

Prohibition

JANUARY 31, 2023

Competitor analysis Not only can you use social listening to track your brands sector, you can also use it to keep an eye on your competitors. This can include looking at how a competitor is perceived online, in terms of how customers talk about them to identify their brand reputation.

How To 62

How To Analysis Comparison B2C 62

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. CMO, Director- Search Engine Optimization.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Critical Mention

FEBRUARY 5, 2019

Being able to identify and respond to trending topics significantly increases your traffic, engagements and SEO. Industry and competitor analysis are also benefits of following trends. By monitoring trending topics in your industry, you can manage your brand’s reputation.

Trends 61

Trends Viral Analysis Crisis 61

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. CMO, Director- Search Engine Optimization.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Heightened customer reputation, improvements to retain customers, reorganizations.”. Real effort into digital and social.

Communications 122

Communications Crisis Internal International 122

Onclusive

SEPTEMBER 20, 2023

For PR and Communications professionals, conducting thorough competitor analysi s holds a wealth of insights that can significantly shape and elevate your strategic efforts. Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Buzzstream

DECEMBER 15, 2021

These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. Are they reputable or questionable blogs or studies? For anyone interesting, I’ve written extensively about the role of Digital PR in SEO in my Guide to Digital PR. Adding value.

Digital PR 83

Digital PR Data Survey Construction 83

Presspage

SEPTEMBER 5, 2018

Unlike digital marketers who can measure the cost per acquisition (CPA), click-throughs and campaign referral traffic, PR has traditionally been measured by key performance indicators (KPIs) such as media coverage reputation, potential readership/viewership and coverage sentiment. Read more on building backlinks and improving your SEO here.

Measurement 68

Measurement Analysis Analytics Reputation 68

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! Can PR ever deliver SEO? Elements of the role may look familiar to you… 6.

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

NOVEMBER 17, 2014

While a media hit will increase a brand’s reputation and bring it top of mind for consumers, it will also increase a brand’s website traffic, SEO ranking, and a host of other measures. How to Measure PR: Analysis and Conclusion. How to Measure PR: Search marketing. How to Measure PR: Paid advertising. Tori Sabourin.

Measurement 140

Measurement Tools Analytics Data 140

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits.

Strategy 62

Strategy Brand Branding Technology 62