Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?

Survey 78

Survey Communications Public Affairs Ethics 78

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Also on the up by six points is public affairs and lobbying.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

BradleyPR

APRIL 3, 2018

Cody Craynor is not just the Senior Manager of Strategic Analysis for The Church of Jesus Christ of Latter-day Saints (LDS) in their Public Affairs department, he is an excellent communicator and he is a world renown bead maker! Craynor is married with three kids and he met his wife while working on his undergraduate [.].

Public Affairs 48

Public Affairs Analysis Communications Publicity 48

PR Insiders

APRIL 13, 2021

Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis. I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage.

Radio 78

Radio How To Public Affairs Print 78

PRSay

APRIL 21, 2016

As a recently retired Army public affairs officer, I explored additional educational opportunities to accompany my mass communications undergraduate and graduate degrees. One lesson learned was to use a baseline analysis and survey, which I did not fully possess at the time due to time and resource constraints. Absolutely, yes.

Public Affairs 60

Public Affairs Education Analysis Study 60

ImPRessions - Crenshaw Communications

JUNE 30, 2016

There’s some value to the self-analysis. B2B PR, financial service, public affairs…these categories wouldn’t be likely Lions candidates. ” More to the heart of the matter, he points out that the Cannes Lions Festival is a marketing awards program and that PR isn’t really about marketing.

Agency 120

Agency Creativity Advertising Advertising 120

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. It’s expanded to include public affairs and government relations as the norm.”. Real effort into digital and social.

Communications 120

Communications Crisis Internal International 120

Cision

APRIL 4, 2016

An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the first quantitative notion of whether something has indeed gone viral, thereby enabling further research into topic experts, trending topics, and viral-incident metrics. Journal Of Public Affairs (14723891) , 13 (2), 160-171.

Viral 120

Viral Journalism Advertising Advertising 120

Beyond PR

SEPTEMBER 20, 2016

A Think With Google analysis of last year’s gift-givers found that foot traffic in retail stores has declined by 57 percent in the past five years, but the value of those visits has increased by nearly 300 percent. This builds off five years as an award winning public relations professional and journalist working out of Canada.

Media 40

Media Retail Public Affairs Pitching 40

Mindful Marketing

SEPTEMBER 8, 2018

” The first step in this Mindful Marketing analysis is ethics: Does Nike’s ad uphold societal values? NFL executive vice president of communications and public affairs Jocelyn Moore offered the following: “The National Football League believes in dialogue, understanding and unity.

Sports 50

Sports Ethics Public Affairs Analysis 50

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. This is reflective of a traditional view of public relations. “It

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

AUGUST 1, 2023

Stance is an “alternative to traditional sentiment analysis.” She is the founder of New Capacity Partners LLC, a leadership strategy and communications firm and previously served as the Chief Communications and Public Affairs Officer for Yum! The tool uses proprietary AI to monitor brand risk and narratives. Brands (NYSE: YUM).

Software 121

Software Pitching Ethics Privacy 121

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Oh and regular benchmark analysis of the numbers, to document a move to greater diversity.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Landis PR

DECEMBER 11, 2023

Competitive analysis and development or tweaking of your brand message is not complex – so don’t skip this step. Choose the Right Communication Channels: Based on your audience analysis, select the communication channels that will most effectively convey your message to your target demographic.

Strategy 59

Strategy Company Communications Construction 59

Stephen Waddington

JUNE 28, 2018

It’s a crucial tool in the communicator’s armoury requiring the consumption, analysis and contextualisation of information from virtually everywhere – not just the media. Media monitoring is a great example of this.

Communications 60

Communications Public Affairs Government Reputation 60

Beyond PR

OCTOBER 14, 2016

Women are positioned as experts during morning show news coverage only 26 percent of the time, says the Women’s Media Center’s #WhoTalks analysis of on-air guests. When Cision published an analysis of U.S. This builds off five years as an award winning public relations professional and journalist working out of Canada.

Public Affairs 40

Public Affairs Analysis Television Infographics 40

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

PR Conversations

JULY 5, 2017

Good strategy contains brief analysis of the current situation, clearly outlines communication goals, presents general vision for the future. Conducting media monitoring analysis. Days when effectiveness of PR work could be called into question are long gone.

Infographics 63

Infographics Corporate Policies Reputation 63

PR Conversations

MAY 9, 2017

Increasingly public relations is rooted in research, data analysis and measurement; future PR leaders need to be ready to respond with related answers. I believe what is changing is the need to focus on data and measurement of programs and campaigns. Sure, there is a link to return on investment (ROI), but it goes beyond that.

Energy 53

Energy Measurement Internal International 53

NewsWhip

APRIL 14, 2021

You’ve got a master’s in Journalism, a PhD in Communications with an emphasis on both Data Analysis and concentration in Risk. I’m really excited about this conversation. You work with McDonald’s Global Impact team. And then we also have reputational risk.

Analytics 78

Analytics Data Crisis Reputation 78