Contently - Strategy

NOVEMBER 3, 2021

Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. When in doubt, find another source to cite.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Google Yourself!

Reputation 118

Reputation Google Crisis Management Engineering 118

Melissa Agnes

MARCH 6, 2018

The audit phase is about analyzing where your organization currently sits on the crisis ready spectrum, with the aim of being able to use that analysis as a baseline to determine the next steps towards becoming crisis ready. Phase 1: Audit your organization’s current mindset and culture.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. manual social media searching, local news, niche publications, community events, etc., Influencer approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Sword and the Script

MAY 12, 2020

There may be a place for including social media – here’s an example of an interesting way to include social elements from Instagram (or other sites) selectively. Push back – tactfully – on your leadership to provide answers, analysis, context and perspective. Use multimedia in your announcements.

Company 98

Company Survey Pitching Report 98

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Who is responsible for external communication – responding to journalists, bloggers and other members of the public on social media channels and elsewhere online? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Doctor Spin

DECEMBER 7, 2023

Educational Leadership, 55, 8–13. It’s a cognitive bias that can impede critical thinking and thorough analysis. Correlation Do Not Equal Causation —This principle is a critical reminder in data analysis and scientific research. Critical Mass: How Many Social Media Followers Do You Need? Source: 4 Checkley, K.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

ImPRessions - Crenshaw Communications

MARCH 13, 2018

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills.

Trends 199

Trends Corporate Employee Analysis 199

Sword and the Script

MARCH 15, 2022

The product does everything you’d expect from a media monitoring tool. It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums.

Tools 157

Tools Media Software Analysis 157

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

Stephen Waddington

AUGUST 27, 2018

It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline. James Grunig assembled a team of six public relations academics and practitioners under his leadership. we continue to do research on the theory.

Communications 60

Communications Analysis Web Handbook 60

Solo PR Pro

JUNE 9, 2015

Here are some great approaches to help get you started: Trending Research/Analysis. Let the world see your thought leadership. If there is a common problem (social media gaffes, for example) that you’re seeing often, blog about it. Ask your readers or social media followers which topics they want to know more about.

Blogging 40

Blogging Guidelines eBook Viral 40

Buzzstream

MARCH 13, 2024

This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Establish Thought Leadership The more a brand is mentioned within a specific niche, the more likely it is to be perceived as an authority. million image views on LinkedIn and Instagram.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

DECEMBER 5, 2017

Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently. In the United States, 81 percent of Americans are on social media. Enable direct engagement with prospects and customers.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently. In the United States, 81 percent of Americans are on social media. Enable direct engagement with prospects and customers.

Infographics 72

Infographics Case Study Video Survey 72

Shift Communications

MARCH 25, 2015

I’ve never worked in a place where my colleagues – leadership and junior staff alike – are so willing to do what they personally can to further my professional growth. Advertising is often associated with clever Super Bowl commercials and crazy viral stunts. Creativity only exists in advertising.” – Stephanie Chan , SHIFT NYC.

Marketing 60

Marketing Advertising Advertising Pitching 60