Shift Communications

JULY 24, 2017

As soon as the crisis hits, it’s critical to assess what people are saying about it. s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. Sysomos is a tool that can be used to track online discussions around specific terms and phrases associated with the crisis.

Case Study 94

Case Study Crisis Management Crisis Study 94

Reputation Us

MARCH 4, 2021

No matter how sophisticated your technology may be, it’s not IF a cyber-attack will occur, but WHEN. In a recent study conducted by ReputationUs (RepUs) and DHM Research during Cybersecurity Awareness Month (every October), the firms examined the effects of cyber attacks on corporate reputation and consumer confidence.

Reputation 109

Reputation Analysis Corporate Study 109

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive Crisis Management . What is Predictive Crisis Management? .

Media 88

Media Data Reddit Crisis 88

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 85

Sports Television Advertising Advertising 85

Prohibition

DECEMBER 17, 2021

Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. Who needs crisis communication? Managers and supervisors. Information technology team. Department leaders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Crisis Management Effectiveness : Impact of PR efforts in crises.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services.

Agency 88

Agency Energy Crisis Management Industry 88

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

Perhaps a detailed analysis will show it's not worth rushing into a massive reaction, but keeping a close eye on a situation and readiness to respond when necessary might be enough. Delegate Handling a crisis is not a one-person job, even if you are the company's owner and CEO. They have the right to comment on a crisis publicly.

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

MAY 18, 2015

The tactics and tools that we use to manage social listening are the result of how we understand that social media serves our intended purposes. According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Flack's Revenge

MARCH 30, 2020

As long as the press and analysts are showing up for work, and you are also open for business, you should continue to communicate with the media, including on topics relevant to the crisis (but carefully; more about this below). The competition likely are. The post PR – An Essential Business?

Crisis 199

Crisis Pitching Airlines Technology 199

NewsWhip

OCTOBER 21, 2020

They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis.

Crisis 158

Crisis Reddit Reputation Tools 158

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. This will push down negative results and bring positive results high in the SERP and help in crisis management. AdWords Placement.

Google 259

Google Digital PR Mobile SEO 259

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. So really looking forward to this, Bryan. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Manage issues before they escalate and become real problems. Gather actionable insights from data analysis and focus groups. Journal of Marketing, 80, 122 – 145.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

DECEMBER 12, 2017

The most interesting part about predictions is they are an intersection of analysis and aspiration. Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. 9) Crisis management grows exponentially. Jonathan Bernstein | Bernstein Crisis Management, Inc.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. The one that can get you closest is Ahrefs.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. The one that can get you closest is Ahrefs.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. This will push down negative results and bring positive results high in the SERP and help in crisis management. AdWords Placement.

Google 64

Google Digital PR Mobile SEO 64

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%).

How To 60

How To Software System Employee 60