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How To Master The Public Apology: PR Tips

ImPRessions - Crenshaw Communications

It’s not easy to apologize, especially if things unfold in the public eye. As any PR expert knows, there’s an art to the public mea culpa. Here, then are some guidelines for an effective public apology. It’s quite long at 11 minutes, but a controlled and quiet example of a near-perfect public apology.

Publicity 343
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American Airlines Soars Through A Potential Crisis

ImPRessions - Crenshaw Communications

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. This time it was a scuffle between an American Airlines flight attendant and a passenger who had tried to put a stroller in the overhead compartment. This is how it’s done.

Airlines 136
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S&T Live Recap: For Southwest Airlines, a Complex Crisis Required a ‘Thoughtful Communication Plan’

PRSay

“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. The company’s CEO, Bob Jordan, had made “numerous public apologies for ruining people’s holidays,” Rutherford said.

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Social media crisis management: How to handle negative feedback and protect your brand

Agility PR Solutions

Think of all your favorite brands like H&M, United Airlines, Burger King, and Starbucks, which have undergone massive social media […] The post Social media crisis management: How to handle negative feedback and protect your brand appeared first on Agility PR Solutions.

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What You Don’t Know About Malaysia Airlines and How They’ve Handled the Crisis of Flight MH370

Melissa Agnes

By Judith Delaney, Attorney and member of Agnes + Day’s Crisis Intelligence Team. For example: The processing of an airline ticket. The Act applies to Malaysia Airlines and they so state in their privacy policy. Better understanding the crisis of flight MH370. The Disclosure Principle.

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1 in 5 Americans won’t travel until 2021—heightening crisis for embattled airline industry

Agility PR Solutions

Airline travel became one of the earliest industries to feel the sting of the coronavirus, and new research suggests it could he one of the last to recover. The post 1 in 5 Americans won’t travel until 2021—heightening crisis for embattled airline industry appeared first on Agility PR Solutions.

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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

On Friday, January 5, an Alaska Airlines Boeing 737 MAX 9 lost a fuselage‘ plug door‘ mid-flight , causing the cabin to depressurize and loose items to blow out with the door. Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok.

Ethics 96