The Hoyt Organization

SEPTEMBER 8, 2023

Our world is always changing, and so is PR. Also, it allows professionals to employ the right PR strategies when it matters most. Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology.

Trends 92

Trends Brand Branding Analytics 92

Bianchi Biz Blog

FEBRUARY 2, 2023

ChatGPT – the artificial intelligence (AI) platform that everyone’s talking about. Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants.

Automotive 80

Automotive Training Customer Service Data 80

PRSay

APRIL 21, 2022

Nelson Mandela said that education is the most powerful weapon you can use to change the world. In its essence, lifelong learning is exactly what it sounds like: Continuously taking advantage of and pursuing opportunities in a wide range of activities and settings in order to improve personal and professional skills.

Education 135

Education Technology Writing Report 135

Burrelles Fresh Ideas

JUNE 6, 2023

  Artificial Intelligence (AI) has been all over the news lately. As with anything this life-changing, there are pros and cons (and debates to be had). While some in the business world view AI as an eliminator of jobs, others see it as an advancement that can only help how we do our work.

Communications 40

Communications Marketing Technology Data 40

Landis PR

JANUARY 18, 2023

Last week, we started experimenting a bit with OpenAI’s ChatGPT, which ignited a LOT of discussion amongst our team about its potential pros and cons for our industry and others, as well as how it can be used for good (and evil). Landis: What are your impressions of ChatGPT’s responses to our prompts about AI and PR last week?

Education 52

Education Training Technology Journalism 52

Sword and the Script

JUNE 3, 2020

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. As much as we personify brands, we need to remember that they cannot feel anything.”

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Writing 190

Writing Communications Marketing B2B 190

Waxing UnLyrical

MARCH 31, 2019

Are you confused or concerned about the coming AI revolution? Should you be thrilled by the coming improvements or terrified that an AI-fueled robot may take your job. Or worse, that AI will end civilization? Or worse, that AI will end civilization? will I) lose my job to AI? How Will AI Improve My Work?

Analytics 65

Analytics Data Pinterest System 65

PR 20/20

JULY 6, 2020

PR 20/20 continually invests in the growth and professional development of our team. This year, PR 20/20 recommitted its business to helping clients grow using HubSpot. A practicum exercise to put what we’ve learned into actionable recommendations for the agency. Team members are more confident. Here’s how we did it.

Training 72

Training How To Course Software 72

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. Jason Brown , Founder/Principal, PublicCity PR. AI-written content adds more noise. “PR

Marketing 187

Marketing Content Marketing Data Social Media 187

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Want to improve your influencer engagement?

Social Media 369

Social Media Media Enterprise Viral 369

Ethical Voices

AUGUST 21, 2023

Joining me this week’s episode is Ant Cousins , the Executive Director of AI Strategy at Cision. I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. The most concerning AI ethics issues Where should PR pros start when they want to learn more about AI?

Agency 80

Agency Publicity Ethics Analysis 80

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. This more accurate engagement model will enable teams to become more efficient and focus their efforts where they are needed most.”.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. But when you’ve got access to everything, how do you parse out what’s important? How do you implement the tracking and reporting that is going to get you closer to reaching your goals?

Report 52

Report How To Marketing Analytics 52

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 That’s the basis for this PR Tech Briefing – a complementary series to the monthly summaries and the occasional hands-on product reviews I publish. I also ask a lot of questions and do my own research. Mr. Croll recently briefed me on his product and plans.

Tools 157

Tools Media Software Analysis 157

PR 20/20

JUNE 7, 2018

The Marketing AI Institute was created and is powered by PR 20/20. Will AI replace your job? To be honest, no one knows for sure. We know AI is advancing rapidly. We all now have AI voice assistants in the form of Siri and Alexa. It's still very early in AI. Not all of them are likely.

Marketing 41

Marketing System Technology Google 41

PR 20/20

MAY 23, 2017

But what happens when you hit writer’s block, need to find the latest tech or are searching for best practices for campaign recommendations? You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis?

Resources 53

Resources Marketing SEO Engineering 53

Remote PR Jobs

SEPTEMBER 25, 2023

In the PR realm, AI has been touted as equal parts something to celebrate (no more manual coverage reports!) Some form of intelligent technology is already embedded in the PR industry, from the tools we use to find new audiences and monitor evolving conversations to modern media placement.

Industry 100

Industry Publicity Data Technology 100

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. PR and communications predictions. Predictions from PR and martech providers; and.

Marketing 167

Marketing Employee Content Marketing Training 167