ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. Still, we avoid using words like “guarantee” or “definite” when predicting media coverage.

Report 361

Report How To Pitching Banking 361

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. As any PR person knows, you should be judicious about media events. And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. What can you do?

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. As any PR person knows, you should be judicious about media events. And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. What can you do?

Agency 227

Agency Television Radio Pitching 227

Agility PR Solutions

MAY 4, 2023

Client expectations have skyrocketed for communications agencies—and for good reason. Seventy-seven percent of chief marketing officers feel pressure to demonstrate that their campaigns are delivering improved return on investment.

Agency 78

Agency Report Communications Leadership 78

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. Stay up-to-date. Understand and manage deadlines.

Media 333

Media Pitching Report B2B 333

Agility PR Solutions

JUNE 30, 2024

In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is a current challenge for their organization. A new measurement method on the rise appeared first on Agility PR Solutions.

Media Relations 187

Media Relations Measurement Survey Marketing 187

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

Depending on the announcement, we may seek an exclusive, meaning one reporter has access to the news before others. Or we may go with an embargo, which means offering the news to a wider pool of media targets at the same time. . So what should you do when you are ghosted by a reporter? Timing is key. Don’t take it personally .

How To 321

How To Media Report Pitching 321

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. The breakdown for the top metrics for each segment follows below.

Report 102

Report Publicity Marketing Pitching 102

Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? Below are three key things to consider as you craft your monthly, quarterly, and campaign reports for various target audiences.

Measurement 195

Measurement Report Reputation Analysis 195

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Before starting B2 Communications, I’ve always been in the agency world. I was pitching four reporters, three of which I knew pretty well.

Report 91

Report How To Ethics Nonprofit 91

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

Agency 223

Agency Survey Social Media SEO 223

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. When both the reporter and spokesperson have both joined, the PR rep should make introductions and even provide a little background. If there’s no need for a preamble, I let the reporter take the lead.

Interviews 308

Interviews Media Retail Course 308

Konnect Agency

AUGUST 10, 2022

Working with a social media agency can help you get that content you worked so hard on in front of a broader audience and build an established voice across platforms. Why is social media a key part of your thought leadership strategy and how a social media agency can help. Identify Which Platforms to Focus On.

Leadership 98

Leadership Social Media Agency Strategy 98

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO. Why technology ROI matters.

How To 397

How To Media Software Analytics 397

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . Know the reporter and outlet .

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. Agree on KPIs.

Agency 182

Agency Banking Internal International 182

Stephen Waddington

JUNE 3, 2021

Here’s a report from the May event and what’s coming up in June. The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. You can catchup with the replay on YouTube.

Report 203

Report Energy Print Measurement 203

Agility PR Solutions

JUNE 27, 2022

With consumers seeking respite following two unprecedented years of a global pandemic, the media & entertainment industry topped the Brand Intimacy 2022 Study, the largest study of brands based on emotions from marketing intimacy agency MBLM, now in its 12th year. appeared first on Agility PR Solutions.

Industry 85

Industry Report Branding Brand 85

Onclusive

MAY 17, 2016

After reading his interview in Bulldog Reporter, I quickly became “Twitter friends” with PR pro Ryan Greives. As Senior PR Specialist for subscription billing provider cleverbridge, he leads the company’s global PR and social media strategies.

Agency 250

Agency Interviews B2B Groups 250

Business Wire

JUNE 30, 2022

Media outlets are understaffed, and reporters are doing more. And with fake news pitches blanketing media outlets around the world, catching the attention of reporters and introducing them to your organization is harder than ever before. But the world is also noisier.

Pitching 386

Pitching Internal International Blogging 386

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. It is an incentive aimed at promoting innovation.

Agency 171

Agency Enterprise Software Financial 171

Bianchi Biz Blog

MAY 8, 2023

I am a tech and innovation reporter at Automotive News. Beyond AN, I was the lead reporter on a story about labor trafficking on U.S. I think readers really appreciate a multifaceted story with some subtlety rather than something one-dimensional, and it’s also more interesting for me as the reporter!

Automotive 84

Automotive Report Meeting Radio 84

PRSay

APRIL 26, 2022

Ongoing political conflict and the prolonged coronavirus pandemic have created new challenges for the PR profession, says a March report from USC’s Annenberg Center for Public Relations. The USC report, “ The Future of Corporate Activism ,” calls professional communicators “pioneers in this unfamiliar territory.”.

Corporate 145

Corporate Report Survey Employee 145

Onclusive

JULY 27, 2020

Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations. Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution.

Enterprise 307

Enterprise Analytics Media Analysis 307

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. The functional public relations role of producing words and pictures such as press releases, articles, quotations, media pitches, and social media posts can already be automated.

Report 119

Report Publicity Training Policies 119

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities.

Agency 188

Agency Publicity Media Training Training 188

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?

Automotive 78

Automotive Agency Mobile Trade Shows 78

Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The slowdown is impacting payments.

Agency 98

Agency Publicity Marketing Banking 98

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 99

Media Relations Report Industry SEO 99

Wadds Inc.

SEPTEMBER 7, 2023

My analysis is consistent with the report. Leverage potential of data and tools Digitalisation is the most important trigger and backbone for the rapid transformation of agencies and public relations functions. The mediatisation of our lives calls for new ways to understand and manage media and relations with stakeholders.

Report 116

Report Publicity Study Analysis 116

Agility PR Solutions

JUNE 20, 2021

New research from PR and digital comms agency V2 Communications uncovers the issues, trends, and companies these reporters are most interested in covering in the aftermath of the pandemic. The post Health tech reporters speak out on where they’re focused now appeared first on Agility PR Solutions.

Report 148

Report Survey Trends Agency 148

Bianchi Biz Blog

FEBRUARY 17, 2022

As a PR agency that specializes in the B2B automotive and mobility technology space, we get that. No agency is, despite what they might tell you. In fact, the odds are that our PR agency is NOT a good match for most companies. So, truth be told, there are only a few companies that will find our agency a good fit.

Agency 134

Agency Automotive Mobile B2B 134

Konnect Agency

OCTOBER 7, 2021

Time Spent on Social Media continues to Grow. Social media has become such an integral part of our lives and we’re willing to bet that your customer is active on most of the popular platforms. A recent study by Statista showed that typically social media users browsed their social channels for an average of 145 minutes per day in 2020.

Social Media 59

Social Media Agency Media Community 59

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story. Nail it down, fast. How did we do?

Report 136

Report Interviews Pitching Construction 136

Remote PR Jobs

SEPTEMBER 25, 2023

The Holmes Report published in 2015 found that while women make up 70% of those employed in the U.S. public relations industry, they make up only 30% of agency C-suite executives. Some leading agencies have made changes. based PR agency professionals across five major U.S. African American, 2.6% Asian American, and 5.7%

Agency 100

Agency How To Survey Employee 100

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’m the lead researcher and author of the report. These stories have been recorded and published in a report published by the Government Communication Service (GCS) COVID-19 Advisory Panel.

Report 144

Report Communications Government Crisis 144