ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. As any PR person knows, you should be judicious about media events. And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. Ghosted by that nice prospect.

Agency 227

Agency Television Radio Pitching 227

NRPR Group

SEPTEMBER 7, 2021

PRfect Pitch focuses on interviewing media professionals and event managers who PR agencies pitch regularly on behalf of their clients. […]. The post Four Takeaways From PRfect Pitch Interview with Forbes Contributor, Sharon Edelson appeared first on NRPR Group.

Interviews 98

Interviews Pitching Groups Agency 98

NRPR Group

NOVEMBER 23, 2021

PRfect Pitch focuses on interviewing media people and event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways from PRfect Pitch Interview with Author, Publicist & Journalism Expert, Howard Bloom appeared first on NRPR Group. We also […].

Interviews 98

Interviews Journalism Pitching Groups 98

NRPR Group

NOVEMBER 23, 2021

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways from PRfect Pitch Interview with Former USA Today Columnist, Jefferson Graham appeared first on NRPR Group. As the […].

Interviews 98

Interviews Pitching Groups Agency 98

NRPR Group

NOVEMBER 23, 2021

PRfect Pitch focuses on interviewing journalists and other media people who PR agencies pitch regularly on behalf of clients. The post Four Takeaways From PRfect Pitch Interview with Editor & Publisher of Stacey on IoT, Stacey Higginbotham appeared first on NRPR Group. As the […].

Interviews 98

Interviews Pitching Groups Agency 98

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. Interact on social media. Stay up-to-date.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch. Or we may go with an embargo, which means offering the news to a wider pool of media targets at the same time. . For any type of media outreach, lead time is critical.

How To 321

How To Media Report Pitching 321

Stephen Waddington

OCTOBER 4, 2022

A new research paper spotlights flaws in the how agencies win business. Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity.

Pitching 117

Pitching Publicity System Energy 117

The Hoffman Agency

MARCH 8, 2024

In public relations, pitching journalists is what we spend much of our time on. However, there’s no one way to pitch a story, no magic formula. But there are things you can do to maximize your chances that your target opens and reads your pitch. Is this idea from a client or did it come from the agency?

Pitching 41

Pitching Media Agency Writing 41

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2020

You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it. There are some small measures that can maximize efforts to B2B technology media. When pitching top tech reporters, like most media, it’s best to be short and sweet. Make it short.

B2B 193

B2B Pitching Technology Report 193

Bianchi Biz Blog

FEBRUARY 29, 2024

The earned media landscape is evolving. member firms to understand how difficult obtaining earned media has become in recent years, as well as what factors are contributing to the situation. FINDING 1: It’s unanimous: PR practitioners agree that generating earned media has become significantly more difficult.

Report 101

Report Automotive Media Local 101

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels.

Agency 88

Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities.

Agency 188

Agency Publicity Media Training Training 188

Agility PR Solutions

JANUARY 24, 2024

A PR person assigned to gain major earned media publicity for a sponsors’ Super Bowl tie-in during the early years of the Big Game was the equivalent of being given an ice cream sundae by agency management. Reporters were anxious to interview football players that PR people would pitch as spokesmen for brands.

How To 105

How To Media Interviews Pitching 105

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Choose the right media. Some call it newsjacking.

Pitching 136

Pitching Media Privacy YouTube 136

NRPR Group

JULY 6, 2021

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways From PRfect Pitch Interview with Celebrity Correspondent at Get Out Magazine, Eileen Shapiro appeared first on NRPR Group. As […].

Interviews 72

Interviews Pitching Groups Agency 72

ImPRessions - Crenshaw Communications

JULY 10, 2017

What’s more, it takes PRs with diplomacy and sometimes backbone to ferret out the “good stuff” and tell a boss or client that their idea won’t pass media muster. Be the PR person media love to hear from. The agency backed it up with current newsy facts and set about pitching it.

Pitching 170

Pitching Media Product Launch Agency 170

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on NicoleMarieFallon.com I worked as a freelance and staff journalist for about eight years before I launched Lightning Media Partners. While I still don’t know the secret to getting a reporter to politely reject a pitch (rather than flat out ignore it), I do know what it takes for an editor to say “yes” to a story idea.

Pitching 100

Pitching Report Writing LinkedIn 100

NRPR Group

AUGUST 24, 2021

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways From PRfect Pitch Interview with Splash Magazine Writer, David Rabadi appeared first on NRPR Group. As […].

Interviews 52

Interviews Pitching Groups Agency 52

NRPR Group

MAY 14, 2021

PRfect Pitch focuses on interviewing media and key event managers whom PR agencies pitch regularly on behalf of clients. The post Four Takeaways From PRfect Pitch Interview with TechSesh Founder, Jessica Naziri appeared first on NRPR Group. As […].

Interviews 52

Interviews Pitching Groups Agency 52

NRPR Group

JULY 13, 2021

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways From PRfect Pitch Interview with Editor at PRNews, Seth Arenstein appeared first on NRPR Group. As […].

Interviews 52

Interviews Pitching Groups Agency 52

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. PR people are nearly always involved in setting up these briefings, and at our agency, we always staff them as well. A good PR rep should have a role in nearly any media briefing. A fifth wheel?

Interviews 208

Interviews Media Construction B2B 208

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Our plan is to think outside the box for earned media. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

NRPR Group

MAY 19, 2021

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways From PRfect Pitch Interview with Fast Company Contributor Susan Karlin appeared first on NRPR Group. As […].

Interviews 52

Interviews Pitching Company Groups 52

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. Plan Ahead for Earned Media Opportunities. Keep (and Maintain) a Solid Media List.

Pitching 225

Pitching Print Conference Local 225

NRPR Group

JUNE 29, 2021

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways From PRfect Pitch Interview with Senior Editor at Threatpost, Tara Seals appeared first on NRPR Group. As […].

Interviews 52

Interviews Pitching Groups Agency 52

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. Earned media isn’t always simple. That’s where the right media strategy comes in. That’s where the right media strategy comes in. We may handle news announcements in any number of ways.

Pitching 177

Pitching B2B Product Launch Report 177

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. My suggestion is to move away from paid coverage and towards earned media instead. How do you earn media?

Media 170

Media Pitching Agency Guidelines 170

NRPR Group

JUNE 22, 2021

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways From PRfect Pitch Interview with Author and Host of Influencer Entrepreneurs Podcast, Jenny Melrose appeared first on NRPR Group. As […].

Interviews 52

Interviews Pitching Groups Agency 52

NRPR Group

MAY 27, 2021

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways From PRfect Pitch Interview with Editor-In-Chief of Green Entrepreneur Magazine, Jonathan Small appeared first on NRPR Group. As […].

Interviews 52

Interviews Pitching Groups Agency 52

Wadds Inc.

OCTOBER 4, 2022

A new research paper spotlights flaws in the how agencies win business. Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity.

Pitching 78

Pitching Publicity System Energy 78

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. We know what makes the perfect pitch. Be flexible .

Report 361

Report How To Pitching Banking 361

Critical Mention

MAY 15, 2019

We had the opportunity to get his insights into being a top influencer, his favorite social media platform and which aspect of marketing will stand the test of time. It’s a group with thousands of members, all pitching in to answer questions, share strategies, etc. One primary goal is to help marketing agencies.

Interviews 123

Interviews Facebook Software Social Media 123

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? This is particularly useful when an organization doesn’t have hard news to share, or when the product roadmap doesn’t contain any new launches or innovations to generate media coverage. How Newsjacking Works. How soon is too soon, though?

Trends 293

Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story pitching. OK, seems simple enough.

Pitching 120

Pitching Software Trends Interviews 120

Prohibition

JULY 7, 2023

With the right PR approach, restaurants, food companies, and drink brands can connect with their target audience, generate positive media coverage, and create a loyal customer base. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency Case Study How To Crisis 62

PRSay

MAY 8, 2020

But our media colleagues who we rely on to share our stories, haven’t had such an easy time adjusting. From layoffs to slumping ad sales, and even different ways segments are produced, the media landscape is constantly changing — and some of those changes are here to stay. Attitudes shift about virtual interviews.

Skype 198

Skype Media Interviews Advertising 198