Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Some organizations use in-house experts, while others hire agencies to develop editorial calendars, write and edit original content, pitch guest articles, and schedule social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. The number one outlet is social media followed by informative pieces on websites, blogs, and e-newsletters.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar.

Storytelling 149

Storytelling Data Survey Financial 149

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

APRIL 4, 2017

Social media also ranks low, through the survey doesn’t distinguish between paid and organic efforts. According to the survey, the top five content types are as follows: White papers: 52%. Just producing more white papers or blog posts may not be the right answer. This is an area worth testing in your shop.

B2B 63

B2B Study Marketing Survey 63

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Those were press releases (34%), white papers (35%) and award programs (39%).

Survey 72

Survey Trends Communications Storytelling 72

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. In a word, content. Lead with “Why.”.

Agency 40

Agency Real Estate Film Video 40

Sword and the Script

MAY 30, 2017

See these related posts: PR, Social Media and the Imperative of Content Marketing [UML]. We produce webinars , and publish white papers, and infographics, and the occasional blog post, and we publish this stuff all over the internet and on social media, so yes, we’re doing content marketing,’ these folks say.

Content Marketing 90

Content Marketing Marketing Enterprise Infographics 90

Waxing UnLyrical

OCTOBER 7, 2019

White papers. Infographics. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. Of course, you need a visual marketing strategy to go hand-in-hand with your written content, especially if you want to take advantage of social media outreach. Assessments.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” A difference between search and social. I was being put on a client account that was deemed a “flight risk.” List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

5W PR

NOVEMBER 2, 2016

However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. It is also an opportunity to promote the press release on other avenues like your company blog and social media accounts.

Publicity 87

Publicity Case Study Infographics Energy 87

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Creating content that assists our earned media efforts. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. I spent the first 3.5

Marketing 60

Marketing Data-Driven PR Analytics Training 60

MaccaPR

OCTOBER 5, 2015

The basis of my recent presentation at the Social Media Rockstar event in southwest Minnesota, brought to life a question that might be at the tip of content marketers' tongues: How do we know what quality content really is and where to get started? The Maccabee agency published an entire post on content best practices.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Mindful Marketing

APRIL 18, 2016

It’s #MondayMotivation on social media, so we thought we’d share five tips for motivating your PR team and getting the best out of them. Celebrate wins beyond the latest media hit. Too often, PR experts are defined by their ability to secure a piece of media coverage. By Seedepth.

Analytics 50

Analytics Training Meeting Measurement 50

Shift Communications

MAY 14, 2015

The majority of these posts were company-centric – however every company did leverage visual content in some way to accompany the posts, be it video (which all three used in some way), infographics or associated white papers. Social was tied to most of these posts for two of the three companies. Derek Lyons.

B2B 60

B2B Marketing Construction Analytics 60

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

MaccaPR

OCTOBER 26, 2015

Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.” They don’t block amplified social content. A former Edelman PR executive published a 300-page book.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48