Buzzstream

FEBRUARY 1, 2024

Each is based on my years of experience with agencies like Siege Media and The Grit Group. Some will have specific words to include in a subject line; others may also want the entire pitch in a Word Doc or Google Form. Adding this tag removes the page from Google, which hurts the authority signals you have built up for the page.

Pitching 87

Pitching Infographics Survey Resources 87

5W PR

MAY 17, 2022

When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published. With this strategy companies can capture the attention of both the content and PR markets with similar pieces of content that aren’t a carbon copy of each other. Repurposing content.

Strategy 88

Strategy Content Marketing Employee Google 88

PR 20/20

MARCH 22, 2016

George is the lead content writer at 216digital , a web design, development, and digital marketing agency in Cleveland. If digital marketers can’t articulate their link-building programs in layman’s terms, they’re setting everyone up for disappointment. Connect with him on LinkedIn , or find 216digital on Twitter.

SEO 40

SEO Infographics Web Education 40

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Shift Communications

SEPTEMBER 18, 2017

Using services like Google AdWords™, Google Search Console™, Google Analytics™, or even Google Trends™, we’ll find clean, compatible, well-chosen audience intent data to predict customer behavior. I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 71

Tools Blogging Pitching Google 71

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Use Your Content Marketing Strategy. Set up keyword and hashtag alerts using Google Alerts (which, contrary to the news it was phasing out, is still helpful), Talkwalker , or Feed.ly.

Reputation 79

Reputation Infographics Crisis Management Local 79

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:01:02] So what’s a marketer to do? 00:02:34] What are you doing for search marketing? Social media.

Facebook 116

Facebook Video Brand Branding 116

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 62

Tools Blogging Pitching Google 62

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today.

Tools 71

Tools SEO Analysis Google 71

Rock the Status Quo

MAY 28, 2015

One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. GOOGLE ANALYTICS. If your online marketing isn’t designed to drive traffic, you have a problem. It’s also what Google Analytics can tell you.

Measurement 100

Measurement Analytics Google SEO 100

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. That’s the theme for this week’s Unscripted Marketing Links [UML].

Content Marketing 78

Content Marketing Study Analysis Marketing 78

The Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. Most are technical skills, but number 2, 3 & 4 are vital for marketing and & PR jobs. One agency had a stellar study on health care but when they first released it they got zero media interest.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I’m on the frontlines of seeing how marketing and PR can work together. So where do you start?

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. The tools ones below represent the most useful link-building tools on the market today. Building links is a time-intensive process. Pricing: Alerts Are Free 4.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. The tools ones below represent the most useful link-building tools on the market today. Building links is a time-intensive process. Pricing: Alerts Are Free 4.

Tools 62

Tools SEO Analysis Google 62

Beyond PR

APRIL 13, 2018

In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Google Alerts is a typical example. While it’s free, it should be known that Google is an internet search engine. Multichannel marketing should not be grounded solely in online results.

Media 73

Media Google Measurement Print 73

Shift Communications

OCTOBER 31, 2014

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. Those sneaky penguins! Perform an SEO audit.

SEO 155

SEO Google Web Infographics 155

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. Chances are you’ll be asked for any existing market research that’s you’ve done. Systems you may be asked about: market research, previous campaign performance data.

Data 157

Data Data-Driven PR System Analytics 157

PR 20/20

FEBRUARY 3, 2016

My Top 10 Tools for Daily Marketing. Google Drive : This ranks number one purposefully. Google Drive is the mothership of all free marketing tools. Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. Need a starting point?

Tools 40

Tools Marketing Google eBook 40

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

FEBRUARY 3, 2021

Put simply, this is because when you build links from these high-authority websites, it leads Google to believe that your website may be authoritative and full of useful content, too. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. by Frank Strong.

Mobile 60

Mobile Study Marketing Survey 60

Shift Communications

DECEMBER 22, 2014

The Role of PR in the Coming Content Marketing Collapse. As the New Year came and went, content marketing strategies were ramped up by businesses and brands all over the place. Marketing Analyst. Content Marketing Facebook Marketing Press Release Social Media content marketing marketing press releases social media'

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Konnect Agency

JUNE 8, 2022

Konnect’s primary calls to action speak to two different consumers: brands who are looking for a marketing agency, and professionals looking to join the team. If a user types “Web Development Agency” or any phrase for that matter, into Google, 75% of them won’t even click to the second page of search results.

Brand 52

Brand Branding Mobile Analysis 52

Cision

MAY 29, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers. The focus was more on quality of content.

How To 129

How To Content Marketing Engineering Advertising 129

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Inbound marketing is not hard, but it’s complicated.

Marketing 42

Marketing Leadership Engineering Education 42

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle.

Social Media 97

Social Media Media YouTube Facebook 97

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. For example, when I Google “coffee statistics,” I see that it has a Keyword Difficulty of 65. By working backward from the headline, you get a sense of the market for your idea.

Survey 91

Survey How To Reddit Pitching 91

Shift Communications

MARCH 3, 2017

If a quick Google search reveals that your survey results are old news, a reporter is likely to pass. Good public sources of data sets are Data.gov , Amazon Web Services and Google Trends. One advantage of using Google Consumer Surveys (or a survey tool like it), you are guaranteed response rate that is weighted for against the U.S.

Survey 60

Survey Data Google Web 60

Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. Although to be clear, this is not a question limited by age; I’ve also gotten the question from career changers or communicators who simply wish to improve their marketability.

Communications 60

Communications Analytics Infographics Data-Driven PR 60