How SaaS companies are using case studies to drive results [benchmarks]
Sword and the Script
AUGUST 8, 2023
The report is based on a survey conducted by a marketing agency called Uplift Content. Many B2B marketers have never talked to a customer (which is a huge problem the leadership needs to fix). Most SaaS companies use ‘emotional’ tactics to motivate their employees to identify ideal case study candidates.
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