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How SaaS companies are using case studies to drive results [benchmarks]

Sword and the Script

The report is based on a survey conducted by a marketing agency called Uplift Content. Many B2B marketers have never talked to a customer (which is a huge problem the leadership needs to fix). Most SaaS companies use ‘emotional’ tactics to motivate their employees to identify ideal case study candidates.

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Being Prepared for Wherever the Day Takes You

PRSay

In our case, we have several employees who rotate as our AIM so it was really just a matter of checking the calendar and knowing who to text. After a morning of introductions and learning more about what a JIC is and how we can best prepare ourselves to be part of one, we were split into groups for an afternoon exercise.

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Making the Case for the Hybrid-Work Model

PRSay

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

Employee 148
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7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Agency 205
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5 Challenges of Working Remotely and How to Solve Them

PRSay

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 180
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6 Ways to Encourage Innovative Thinking and Drive Organizational Success

PRSay

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact. 9 at PRSA’s 2017 International Conference in Boston.

Financial 147
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We need to tell the hard truths – Ed Harrison

Ethical Voices

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. It was a great exercise very early in my career. And years later I’m like, it was fascinating.

Ethics 105