Shift Communications

SEPTEMBER 12, 2017

As such, if our data is corrupted, filled with junk, or flat-out wrong, our predictions will simply magnify these errors. To prepare for predictive analytics, we must clean our data as best as possible. Compatible Data. Most predictive analytics software and systems are based on open-source libraries and technologies.

Analytics 92

Analytics Software Data System 92

Shift Communications

NOVEMBER 17, 2017

By definition, it’s the “statistical discipline of predicting what’s likely to happen based on existing data.” The expansive variety of software and technology at our fingertips allows everyone the opportunity to turn data into valuable insight. How Does Predictive Analytics Apply to PR? Lisa Zanchi. Marketing Analyst.

eBook 104

eBook Analytics Data Software 104

Shift Communications

FEBRUARY 4, 2015

Data is Just for Consumers and Science Projects, right? Data, both its growth and value to marketers and their audiences, is growing across all spectrums. Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

NOVEMBER 13, 2017

Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. Using custom-built software, we extract out the publications from this corpus of links to find what catches our influencers’ eyes and compels them to share. What do they talk about? Christopher S.

How To 131

How To Conference Pitching Software 131

Shift Communications

AUGUST 25, 2017

SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. Short for S hared C ontent A nd L ink E valuation, SCALE is an open source program designed to ingest URL-based marketing data from multiple, disparate data sources , and unify the findings. Roman Greco.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences. What does the public relations industry have to look forward to in 2017? Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JULY 24, 2017

From there, we would recommend also using Watson’s Natural Language Understanding software from IBM Watson to analyze the tone of social media posts around the crisis. 2 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Control the message.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

MARCH 8, 2016

You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. I began my career in agency tech PR in 1999 during the dotcom boom. Not as much as you’d think. Molly DiLorenzo. Account Director.

Skype 60

Skype Creativity Education Construction 60

Shift Communications

JUNE 22, 2015

appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. You’ll develop a strong understanding of what’s really working as you build your audience, create engagement, and ultimately drive business results. Christopher S. Vice President, Marketing Technology.

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. I’ve worked in areas such as public health research, IT, sales, marketing, and software engineering. Now you need a team to work harder, better, faster, and stronger.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. I’ve worked in areas such as public health research, IT, sales, marketing, and software engineering. Now you need a team to work harder, better, faster, and stronger.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A PR pro can find in-depth research online from many government and non-profit sources, all in the public domain. Census Bureau, and other public agencies routinely produce data analyses and statistics collected over many decades. ” Our out-of-pocket cost was $200 for the statistical software that made the calculations.

Storytelling 149

Storytelling Data Survey Financial 149

5W PR

JUNE 6, 2022

To that end, it’s important to keep track of the details of this trend, and these days, it’s a lot easier for businesses to stay on top of all the real-time data that’s available from different platforms that show the performance of a PR campaign.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

APRIL 6, 2015

We took published user base data for as many social networks as we could round up, loaded them into analytics software, and turned the data into treemaps. The post Social Media Game of Thrones: A Song of PR and Social appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. But more importantly my 3 year old son loves trucks and shouts “diggers!”

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

OCTOBER 2, 2017

Data scientists, to build predictive models from our data. Data-driven PR professionals, to take the models and turn them into programs of action for our brands and clients. Most PR departments and agencies are lucky to have even one of the three, largely due to cost. Christopher S.

Analytics 112

Analytics Data-Driven PR Software Enterprise 112

Shift Communications

SEPTEMBER 20, 2017

If search volume then leads to website traffic, you can measure the value of that website traffic using goals and goal values in Google Analytics (or the web analytics software of your choice), and ultimately reverse engineer the value of the impressions and the awareness or perception they created. Measure Perception Through a Survey.

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

OCTOBER 31, 2016

Part of the reason is that few PR professionals are data analysts; the other part is that many of us don’t have access to quality analytics software. Why does software matter? Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

OCTOBER 19, 2015

If search volume then leads to website traffic, you can measure the value of that website traffic using goals and goal values in Google Analytics (or the web analytics software of your choice) and ultimately reverse engineer the value of the impressions and the awareness/perception they created. Christopher S.

Analytics 60

Analytics Measurement Software Advertising 60

Shift Communications

SEPTEMBER 18, 2017

The PR industry operates this way mainly because we’ve not had access to predictive software or good data. That’s changed in recent years as the data floodgates have opened and predictive software has been democratized. Using machine learning software such as timekit, scikit-learn, etc. What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132