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The 22 Responsibilities of PR and What They Entail

Onclusive

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Managing PR Agencies Remember when we mentioned PR pros at the Director level?

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Managing PR Agencies. Data Journalism. Internal Communications.

Training 370
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The 20 Responsibilities of PR and What They Entail

Onclusive

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Managing PR Agencies. Data Journalism. Internal Communications.

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2020, PR Moment (decade) of Truth

Flack's Revenge

After firing off an angry tweet , I got to thinking (always a bad sign); and reflected on a post I wrote over ten years ago: PR Moment of Truth (the title refers to a phrase from the customer service field ). The problem is bigger than PR and even journalism. Yet journalism can combat fake news.

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What’s Trending for 2023?

PRSay

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. ESG and your agency. As more companies realize the benefit of DEI in hiring and work groups, so should your agency. Agencies must start at the internship level.

Trends 126
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How to Choose a Media Monitoring Service

Critical Mention

24/7/365 customer service. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

How To 60
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Uncertainty in the Media Monitoring and Earned Media Market: What It Means For You

Critical Mention

24/7/365 customer service: “Always-on” support is often overlooked but should absolutely be considered during your vetting process. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 60