Konnect Agency

JUNE 22, 2023

In today’s fast-paced world and in our current climate, businesses are more vulnerable than ever to face a crisis that could negatively impact their public reputation and ultimately their bottom line. The goal of a crisis PR plan is to minimize the impact of a crisis on a business’s reputation, operations, and finances.

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The Proactive Report

MARCH 27, 2020

If you’re not able to deliver your products or services as usual, then think of how you could build trust and affinity during this time. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. Plan Ahead. Figure out a social media content strategy.

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Crisis How To Small Business Social Media 225

Prohibition

AUGUST 24, 2023

This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

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Agency Crisis Management Crisis Communications Crisis 62

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

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Agency Energy Crisis Management Industry 89

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Carefully consider “the right time to launch a product or hold an event, even if it’s virtual.”.

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Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

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Agency Case Study How To Crisis 62

Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The slowdown is impacting payments.

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Agency Publicity Marketing Banking 98

Wadds Inc.

MAY 26, 2024

The Infected Blood Inquiry Report exposes catastrophic communication failures during the contaminated blood crisis. Between 1970 and 1998, thousands of patients were infected with HIV and hepatitis through contaminated blood products. The inquiry was chaired by Sir Brian Langstaff. It’s a tough read.

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Reputation Healthcare Government Crisis 103

Prohibition

MAY 13, 2022

Whether you want to drive sales or showcase your services, you should be aware of why it’s important to secure coverage for your product and how this can be achieved using a PR professional. If you’re thinking about PR for your brand or product, the first thing you need to ask yourself is what you want to achieve.

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Print Trends Agency Brand 112

Cision

AUGUST 30, 2016

Yet, this is our world today and our “new normal” as communicators and crisis management teams. A major athlete was just spotted with your product in hand? And, that they are fully briefed on their role within your crisis plan. Crisis Comms Webinar Today: Want to learn more about crisis communications planning?

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5W PR

JUNE 16, 2021

A couple of months ago, Nike faced a business crisis as the vice president of North America’s business department, Ann Hebert, had to resign from her position after a report surfaced that her son was running an entire resale operation involving Nike sneakers. On the other hand, Ann Hebert had allowed her son to use the family discount card.

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Landis PR

SEPTEMBER 11, 2023

In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive. Here are five ways to help you work smarter – not harder – and prioritize productivity. Leverage Your Peak Productivity Time We all have various times when we’re more productive – and times when we feel a slump.

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Energy Study System Writing 64

Axia PR

NOVEMBER 25, 2020

A crisis communications plan protects and defends companies and organizations from a fallout in the public eye. These crises are caused by issues like a company scandal, an executive’s inappropriate behavior, or a product recall. Developing a crisis communications plan can help companies maintain their reputation.

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PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. Publicis Health acted solely as an advertising agency. Publicis Health, part of Publicis Groupe S.A.,

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Landis PR

OCTOBER 2, 2023

All relationships take effort, and that includes the one between client and communications agency. If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing. The goal is that no one from agency or client side ever has to wonder, “what’s going on this week/month/quarter.”

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Agency Technology Meeting Software 64

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again.

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ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

And we’ve written about what agencies need from their client partners in order to be successful. In this post we’re looking at what clients should expect from their PR firm to ensure a productive and long-lived relationship. Both client and agency will agree on key performance indicators (KPIs) and measurement tools.

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Agency Print Course Travel 136

ImPRessions - Crenshaw Communications

DECEMBER 15, 2016

For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. If your work takes you on a corporate or nonprofit path, the agency experience will offer a foundation.

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Agency How To Nonprofit Healthcare 120

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

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Crisis Management Crisis Financial Reputation 62

Bianchi Biz Blog

MAY 13, 2022

Government agencies usually require them. And many PR agencies simply hate them. Most agencies have been burned in the RFP process. Sometimes, it was a case of a sham RFP process, conducted only to leverage the incumbent agency into lower pricing. You won’t share pertinent information relating to your agency outreach.

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Agency Automotive Mobile Exercises 76

Stephen Waddington

JUNE 30, 2020

Technology, agility and human flexibility have enabled private sector organisations to continue to operate through the crisis. We’ve been forced to stay at home and work during a crisis. Our product is our talent. This is a huge issue for organisations as we emerge from lockdown. This isn’t working from home in any normal sense.

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Crisis Employee Creativity Education 125

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent. Marketers look beyond products. The move to ban third-party cookies has precipitated an “identity crisis” in digital advertising.

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Trends Employee Viral Advertising 385

Shift Communications

JANUARY 22, 2018

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?

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Crisis Communications Crisis Reputation Communications 98

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. In most cases when a company is faced with a crisis they often mess up the initial response.

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Crisis Communications Facebook Crisis Communications 95

PRSay

NOVEMBER 10, 2022

Today in America, we face a crisis of incivility in society and in our public discourse. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too.

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Prohibition

DECEMBER 9, 2021

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. How to prepare and fix a PR crisis. This is where effective PR crisis management comes in.

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Crisis Crisis Management Reputation Crisis Communications 62

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Defining The Threats. Getting Ready.

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Crisis Brand Branding Crisis Communications 52

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Crisis Communications There were some serious PR blunders in 2020.

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Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Crisis Communications. Managing PR Agencies. Internal Communications.

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Media Training Crisis Communications Conference Training 397

PRSay

MAY 21, 2021

As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help build lasting partnerships with their clients. Collaborative agencies make sure the right people are connected to the right projects.

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Communications Nonprofit Creativity Agency 202

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research. A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker.

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Training Video Analysis Data 399

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Crisis Communications. Managing PR Agencies. Internal Communications.

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Training Media Training Reputation Crisis Communications 370

MaccaPR

AUGUST 10, 2020

What can B2B marketers focus upon during this time of crisis? Because once your company becomes truly buyer-centric instead of just sales-driven, it changes the lens of how you talk about your products. So in spite of the economic crisis, you’re advocating that B2B marketers not reduce or stop their marketing spend.

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B2B Interviews Crisis Trade Shows 71

5W PR

MARCH 28, 2024

Crisis communication The financial landscape is constantly changing, and unexpected events or crises are par for the course. A solid financial PR strategy includes a crisis communication blueprint that lays out clear communication lines and ensures swift, honest, and steady messaging during tough times.

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Company Publicity Financial Crisis Communications 78

ImPRessions - Crenshaw Communications

OCTOBER 27, 2016

For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. The unauthorized disclosure of private information is particularly tricky in crisis management terms. Have a digital media policy.

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Privacy Crisis Policies How To 120

5W PR

OCTOBER 18, 2023

Product claims and efficacy Health and wellness brands often make claims about the efficacy of their products. Ingredient transparency Consumers are increasingly concerned about the ingredients in health and wellness products. Health advice Brands sometimes offer health advice or tips related to their products.

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Brand Branding Crisis Communications Healthcare 78

Maxim Behar

NOVEMBER 23, 2020

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. What are the global trends in communications? Just us, not them. Well, for sure.

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Crisis Management Crisis Advertising Advertising 83