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How to Get Creative With Your Toothpaste and Oral Care Campaigns

5W PR

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 90
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Behind the Headlines with Mónica Cortés

Cision

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227
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Squad Goals Achieved: Barokas Welcomes David Mandell as COO

Barokas

Our staff is smart, gritty and creative. We give back to our communities with passion and energy. As that experience carried him into agency life, he managed high profile campaigns, including the introduction of BMW NA’s Z3 Roadster in conjunction with MGM and the 007 movie GoldenEye. And our new COO David Mandell fits right in.

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Why Your PR Program Isn’t Gaining Traction

ImPRessions - Crenshaw Communications

Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. Trade publications, professional blogs, local-market news sources, and other types of media are solid targets for a new campaign. .

Energy 168
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Behind the Headlines with Eliot Harrison

Cision

Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

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Meet the Team – Iram Jahangir!

Prohibition

I love my job because I love being creative. The best part about being creative for me is having the possibility of working in a range of different areas every day. I love the way it is minimalistic and with so many creative ideas to explore – what’s not to love. How long have you been at Prohibition? Pinterest!

Meeting 48