Ethical Voices

SEPTEMBER 28, 2023

This week in PR Ethics the issues ran the gamut from undisclosed promotions to agencies deciding with whom they should work and the importance of PR Codes of Ethics: The undisclosed promotions of Ozempic – Ozempic is everywhere – but this blogger highlights how some of the promotions are not disclosing conflicts of interest and paid relationships.

Ethics 83

Ethics Employee Agency Creativity 83

Onclusive

NOVEMBER 8, 2023

Feel free to start a free trial to get an understanding of the tool. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Training 195

Training Media Training Reputation Crisis Communications 195

Stephen Waddington

DECEMBER 17, 2018

Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. His presentation guide on agency management is a must read for anyone in the business. Community – the era of command and control is over, especially in networked agencies.

Agency 114

Agency Marketing Energy Financial 114

Critical Mention

APRIL 10, 2018

When other industries think of creative agency hours, they go EEK! We know that happy, relaxed employees are less burned out and there’s less turnover. Don’t forget, they’re more creative. If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you.

Agency 85

Agency Software Creativity System 85

Onclusive

AUGUST 9, 2021

Feel free to start a free trial to get an understanding of the tool. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. What I’ve seen is this: Brands purchasing and increasing number of social media tools. Brand over-relying on social analytics tools.

Technology 84

Technology Social Media Tools Trends 84

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh!

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. In-house vs. agency. Internal comms demand more focus. “62%

Survey 81

Survey Corporate Communications Financial 81

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 182

How To Employee Survey Exercises 182

The Hoffman Agency

MARCH 11, 2024

For our first initiative in the “field” a few weeks ago, The Hoffman Agency France welcomed a 3 rd year high school student for an observation internship. Every employee can find their place and develop the skills they are good at. Diversity must be much more than an employer brand communication tool to attract more talent.

Employee 28

Employee Creativity Corporate Company 28

Deirdre Breakenridge

MAY 1, 2017

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. About 80% of managers are worried “about retaining valued employees.” One small thing that leaders can do to help hold on to employees is to recognize their work.

Survey 101

Survey Trends Marketing Creativity 101

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Employee communications after sudden transformation. Do company values add value? The COVID-19 casebook. Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

Waxing UnLyrical

APRIL 11, 2019

Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services. Sometimes, that pro-bono relationship can help transform an agency’s culture.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

ImPRessions - Crenshaw Communications

MARCH 19, 2019

What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. Today’s PR is specialized.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD’s creation represents the first AI employee of a virtual public relations workforce.

Employee 60

Employee Data-Driven PR Communications Software 60

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo.

Agency 133

Agency Resources Employee Internal 133

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology.

Publicity 256

Publicity Brand Branding Storytelling 256

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. So for an employee, the nice thing to do is say, oh, the press release is good enough. A lot of us are people pleasers.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. If not, give our services a try.

Tools 69

Tools Marketing Advertising Advertising 69

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Brand sentiment: PR practitioners may use tools to track the overall sentiment around the organization or brand.

Interviews 106

Interviews Publicity Technology Social Media 106

Konnect Agency

MARCH 31, 2020

We need to be nimble, creative and motivated, and make improvements. Lead with your values and communicate with employees often; your employees are people and they’re on edge about what the future holds. Speed, Creativity. A Collection of Tools and Resources. Because we will get through it. Your People.

Resources 85

Resources Crisis Healthcare Creativity 85

Burrelles Fresh Ideas

JANUARY 23, 2024

This is why it’s crucial to adopt tools that give you the power to efficiently and accurately make the most positive decisions. As a result, it can be a powerful tool in your campaigns. There are specialized PR and marketing machine learning tools emerging all the time. Where does psychology fit in?

Technology 77

Technology Training Data Consumer 77

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools. Brand shaming has become commonplace.

Storytelling 78

Storytelling Social Media Internal International 78

The Hoffman Agency

MAY 25, 2023

In honor of May Mental Health Awareness Month, The Hoffman Agency has compiled 10 mental health tips specifically tailored for PR professionals. For example, Hoffman has many workshops related to PR tools for its employees. Do something creative. For example, The Hoffman Agency U.S. Take regular breaks.

Communications 36

Communications Exercises Creativity Technology 36

Sword and the Script

AUGUST 20, 2019

She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR). 1) You spent a long time in an agency before going in-house. What’s that transition been like for you? The tactical toolbox is similar as well.

Employee 89

Employee Internal International Training 89

Cision

JUNE 22, 2017

This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations! I would also like to see the agency become more of a household name.

Healthcare 266

Healthcare Analytics Agency Trends 266

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% They are performing more strongly than most agencies. This differentiates them from the holding group agencies. billion dollars. one year ago.

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 151

Employee Print Writing Survey 151

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). How to use the Public Relations department of an advertising agency by Marvin Murphy, Vice President, N.W. Are its activities geared to those of the other departments of the agency and considered on a par in importance with them?

Advertising 76

Advertising Advertising Agency Publicity 76

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Maxim Behar

SEPTEMBER 5, 2021

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust." Only PR agencies communicate directly with the CEO and this is our undeniable advantage!

Meeting 98

Meeting Advertising Advertising Agency 98

Konnect Agency

NOVEMBER 26, 2019

There are many things that are indicative of a strong public relations agency , but one of the telltale signs is the number of years they have kept their clients. Similar to having an employee for years, agencies strive to have clients for years, but what is the key to doing this? Never losing momentum. Lauren (Frances).

How To 80

How To Print Agency Social Media 80

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. Lead by Example: Communicate what you as a company are doing to minimize the impact of the situation with your own employees.

Communications 69

Communications Crisis Communications Crisis Social Media 69