Victorious PR

MARCH 30, 2023

Good public relations (PR) can be an entrepreneur’s most powerful tool when looking to build and maintain a strong brand. In today’s fast-paced business world, it’s more important than ever to establish a recognizable and trustworthy brand identity.

Brand 52

Brand Branding Reputation Crisis Management 52

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. To be successful in the New PR is to identify the intersection of positioning and content marketing. The Yin and Yang of Positioning & Branding.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

5W PR

FEBRUARY 24, 2022

This extra time gives companies room to prepare to future-proof their content marketing efforts. In the future, it’s going to be difficult to distinguish content that’s created by people from content that’s generated by artificial intelligence, especially in terms of writing quality and language usage.

Content Marketing 88

Content Marketing Marketing Tools Writing 88

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Mediagraphix PR

APRIL 18, 2023

Content marketing is one of the renowned promotion strategies focused on developing and distributing innovative, valuable, and quality content to gain more brand awareness and attract the potential audience for a brand.

Content Marketing 52

Content Marketing Strategy Marketing Brand 52

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else.

Brand 145

Brand Branding Healthcare Enterprise 145

Onclusive

APRIL 12, 2018

. Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. 3 ways your brand can level up its SEO strategy. The biggest mistake brands make with SEO?

SEO 118

SEO Strategy Brand Branding 118

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Victorious PR

MARCH 30, 2023

Good public relations (PR) can be an entrepreneur’s most powerful tool when looking to build and maintain a strong brand. In today’s fast-paced business world, it’s more important than ever to establish a recognizable and trustworthy brand identity.

Publicity 52

Publicity Brand Branding Reputation 52

5W PR

DECEMBER 24, 2020

Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility. That said: Why is digital PR important to your brand in 2021? Establish Your Brand as An Authority.

Digital PR 88

Digital PR Brand Branding Engineering 88

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. As the world of marketing continues to evolve, the strategies available to modern firms are sure to grow and transform.

Brand 114

Brand Branding Reputation LinkedIn 114

5W PR

MARCH 2, 2020

Marketers who are successful in connecting with their target audiences would also attest to that, but is it happening? Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. Content Marketing. Why the contrast?

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 134

SEO Content Marketing Marketing Software 134

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Imagine: a brand like Starbucks averages over 63,000 daily mentions! Example of video recognition technology.

Training 399

Training Video Analysis Data 399

5W PR

JULY 17, 2018

Building a brand is no easy task. A lot of people assume that their brand is just a logo or a specific selection of colors , but the truth is that there’s so much more to it than that. In today’s digital world, every company has a brand whether they like it or not. This will help to create a brand that resonates.

Brand 97

Brand Branding Social Media Advertising 97

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? We’d love to hear from you…. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Shift Communications

OCTOBER 21, 2014

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. The reminder?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Polaris

NOVEMBER 18, 2014

Increasingly, marketing-savvy conference goers are showing up at events armed with plans to create awareness and build their brands. Here are 5 brilliant ideas from Content Marketing World held in Cleveland last September. content marketing. 4: The Content Marketing World Yearbook by Andy Crestodina, Amy H.

Conference 171

Conference eBook Content Marketing Brand 171

MaccaPR

NOVEMBER 5, 2021

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing. At the same time, many CMOs and Content Marketing Directors are also asking the same questions: where does content go from here, in 2022? It may not hit your mark.

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

5W PR

MARCH 29, 2024

For brands to truly shine and win consumer trust, they need a strategic game plan. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Onclusive

DECEMBER 28, 2021

The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite. Which PR agency services are most relevant to your business’ primary needs? How well does your executive team understand how to leverage PR?

Industry 221

Industry Crisis Management Measurement Data 221

Remote PR Jobs

DECEMBER 12, 2022

Businesses and Agencies. It is crucial for you and your PR team to understand every element of your client’s brand in order to implement the best PR strategies. Before employing PR efforts, you and your client must touch base on who they are trying to target with their brand. Jobs Database. public relations. Dec 12, 2022.

Privacy 264

Privacy Meeting Strategy Social Media 264

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. Strategic counsel on the scope of work could include product placements, media relations, digital marketing and so much more. When the brand belongs to a celebrity, however, there is more work to be done.

Brand 59

Brand Branding How To Consumer 59

The Proactive Report

JANUARY 4, 2015

It’s what your customers and stakeholders see as your brand. Some design agencies charge a lot of money for the logo design process, so I understand the hesitance on some people’s part, especially if they’re on a small budget. First thing to do is look at logo designs or images under a keyword associated with your brand.

Brand 100

Brand Branding Energy Content Marketing 100

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. This is why PR is well suited to figure that out and because of the experience working with editorial contacts and content. Myth 2: Content marketing doesn’t yield credibility.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Sword and the Script

FEBRUARY 15, 2020

1) Improving CX is the best way to distinguish your brand. The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. 12% said increasing market share. 11% said emerging channels. Talk to Us !

Study 78

Study Marketing Brand Branding 78

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit. Content Marketing World.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

AUGUST 23, 2023

These managers are responsible for developing and executing social media campaigns, engaging with the audience, monitoring brand mentions, and analyzing data to optimize social media performance. Content marketing specialist Content marketing specialists create and distribute valuable content to attract and engage target audiences.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

SEPTEMBER 26, 2017

In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. Yet the cries for fostering more brand engagement persist and it’s rapidly becoming a no-win situation for marketing. In fact, engagement on social media has never mattered less for a brand.

Social Media 116

Social Media Brand Branding Media 116

Sword and the Script

JUNE 13, 2017

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors.

Content Marketing 78

Content Marketing Marketing B2B Analytics 78

5W PR

AUGUST 16, 2018

Brands in the online world are constantly looking for ways to strengthen their presence and reach new markets. Usually, this means experimenting with new types of content , new marketing formats, and unique communication strategies. Using Interactive Native Content to Boost a Brand.

Brand 74

Brand Branding Survey Analysis 74

Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. It’s time to be more nimble as agencies and talk about our gaps so we can more easily FIX them.

Agency 164

Agency SEO Training Analysis 164