Shift Communications

JUNE 8, 2015

We’ve covered the basics of public speaking here on the SHIFT blog before. Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Use influence monitoring tools to determine what topics are trending in advance of the event. What’s the goal?

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Emily Wienberg. Account Manager.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. How to measure the impact of our work?

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

NOVEMBER 13, 2017

Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. We see the usual mix of traditional publications in our list; however, we also see a number of blogs and other media properties we might not normally pitch. Christopher S.

How To 131

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Shift Communications

DECEMBER 21, 2018

Want to see how to do this for your blog? Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. As PR pros, we should be familiar with the different types of metrics that demonstrate the success of our work.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

NOVEMBER 15, 2017

For PR pros in the midst of the planning madness — myself included — there is a better and more efficient way to create PR plans, and it all revolves around data. By that, I mean I’ll never start working on a PR plan without taking a critical, data-driven look under my “client’s hood.”

Data 95

Data eBook Strategy Pitching 95

Shift Communications

JULY 19, 2017

s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., Research (using tools such as Sysomos, Crowdtangle, Google Trends). Media training. Sentiment/tone analysis.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

JANUARY 28, 2019

Owned media can be a powerful tool when it comes to giving people a reason to keep revisiting your site. Do a quick audit of what owned properties make sense for you – a blog , social media, etc. — How to Stay Top-of-Mind Post-Launch appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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How To Case Study Conference Web 89

Shift Communications

DECEMBER 31, 2015

Want to see how to do this for your blog? Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. That’s why we collected the key understandings needed to explain the profitability of PR to a sales team. Here’s how.

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Measurement Tools Agency Blogging 60

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? It means we evaluate our situation honestly, using the most unbiased tools at our disposal. This often means using data about our current market or audience to create a model.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

SEPTEMBER 12, 2017

Dealing with proprietary software often means converting our data into compatible formats for use by multiple, different tools. The final and arguably most important attribute of great data for predictive analytics is data that’s been chosen well. Listen to this blog post: [link]. Chosen Well. Stay tuned!

Analytics 92

Analytics Software Data System 92

Shift Communications

MAY 3, 2016

Media Lab and Deloitte launched the joint project Data USA. That doesn’t even factor in new tool debuts, anything out of Google, Medium’s recent business model change, etc…. We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. Contact us today!

Technology 60

Technology Marketing eBook Training 60

Shift Communications

DECEMBER 30, 2015

Want to see how to do this for your blog? Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. Everyone’s favorite blue bird is here to stay, so harness its power for your PR.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

NOVEMBER 12, 2015

Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Social media planning tools Buffer and Hootsuite both offer limited access for free accounts. Connecting with Customers as Actual Human Beings.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Social media planning tools Buffer and Hootsuite both offer limited access for free accounts. Connecting with Customers as Actual Human Beings.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Social media planning tools Buffer and Hootsuite both offer limited access for free accounts. Connecting with Customers as Actual Human Beings.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

DECEMBER 16, 2015

To get this information, all you need to do is visit and walk through Google’s Search Console adding a property and then connect it with your Google Analytics account (formerly Google Webmaster Tools). I personally like to use the report to see the CTR rate of our blog posts given the number of impressions those landing pages get.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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Data Data-Driven PR System Analytics 157

5W PR

JUNE 6, 2022

In fact, using data-driven approaches is relatively new in public relations, especially in terms of the different advancements of tools and technologies in the realm of data analytics. That’s because companies still need tools that will help them work through and with all the data that has been generated.

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Trends Data SEO Consumer 88

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Today, most agency executives only seem to agree on what the limits of AI in PR will be. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

Marketing 60

Marketing Data-Driven PR Analytics Training 60

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Surveys are the data gift that keep giving. Polls and surveys are time-honored PR tools for developing campaigns, fine-tuning messaging, and generating earned media and content. They’re beloved among PRs because they’re quick and affordable. The survey possibilities are endless, but here are our favorites.

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Storytelling Data Survey Financial 149

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Interestingly there were no formal blogs on any of the sites.

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B2B Marketing Construction Analytics 60

Shift Communications

DECEMBER 27, 2016

Want to see how to do this for your blog? Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. Here’s how.

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