Shift Communications

FEBRUARY 20, 2019

In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. Let’s explore what we can learn from these tools and how we can use them to inform our strategy. A great third-party tool that can be used for competitive social media research is CrowdTangle. Wikipedia Top 25 Report.

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Trends Industry Wikipedia How To 142

Shift Communications

DECEMBER 9, 2014

Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. Analytics Data-Driven PR Marketing Marketing Technology Metrics Strategy Tools'

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Measurement Data-Driven PR How To Exercises 161

The Proactive Report

DECEMBER 27, 2017

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions.

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Trends Data-Driven PR Data System 124

Shift Communications

NOVEMBER 10, 2014

The tool gives you a detailed timeline of impressions and engagement rates for every Tweet, as well as follower trends and demographics. The post Data doesn’t have to be scary appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Tori Sabourin. Marketing Analyst.

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Onclusive

AUGUST 15, 2017

If articles in publication X consistently fail to drive demo sign-ups, and demo sign-ups is one of your goals, the data-driven PR professional knows that it’s smart to put their eggs elsewhere (…in another basket). But when you’re spending $10-20K a month on a PR agency, you should know what it’s doing for the business.”.

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Data Data-Driven PR Analytics Measurement 170

Onclusive

MAY 10, 2017

In government, public relations specialists are sometimes called press secretaries and they are responsible for keeping the public informed (or perhaps uninformed ) about the activities of government officials and agencies. roughly 21 are PR professionals. In fact, per thousand jobs in D.C.,

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Trends Publicity Data-Driven PR Government 150

Shift Communications

FEBRUARY 1, 2017

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer.

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Google Data Data-Driven PR Software 60

Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. We’re also well on our way to embedding at least one data jockey on every Agency team. In essence, we’ve built an Integrated Marketing Agency while in mid-air aboard a high-flying PR Firm.

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Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) Unfortunately there is no silver bullet measurement tool. Many of these metrics are easily found via tools in the Moz suite, through the native social platform dashboard and through Google Analytics.

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Measurement Data-Driven PR Analytics Data 60

Shift Communications

OCTOBER 30, 2014

One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. and using some relatively simple mathematical principles to turn data into insights. Analytics Data Data-Driven PR Marketing Metrics Strategy Training'

Analytics 161

Analytics Data-Driven PR Data Facebook 161

Prohibition

FEBRUARY 14, 2023

Tech PR is an essential tool for tech companies to stand out from the competition and achieve maximum impact and results. Types of Tech PR Tech PR is a broad term for the various public relations activities that are used to promote technology companies. 3d hands holding a cell phone and pointing to the screen.

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Strategy Brand Branding Technology 62

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. 2013: SHIFT Branded Coffee Shops.

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Employee Data-Driven PR Communications Software 60

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s the goal? Christopher S.

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Data Publicity Data-Driven PR How To 60

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. How to measure the impact of our work? are also key.

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Analytics Data-Driven PR Measurement Google 60

Shift Communications

NOVEMBER 7, 2014

The book then covers objectives, channels, KPIs, and tools. The post Review: Measure What Matters Most – A Think With Google Guide for Marketers appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Data-Driven PR Learning Marketing Metrics Review Think With Google'

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Google Measurement Data-Driven PR Marketing 107

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Emily Wienberg. Account Manager.

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Analytics B2B Google Data-Driven PR 60

Shift Communications

MARCH 3, 2015

As we enter this brave new world of next-gen marketing analytics, it will be even more important for marketing and PR pros to not only understand leading statistics, but be able to find the seams in the data, follow data sets to causality and truly become more strategic in the application of the tools and data we have available.

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Data-Driven PR Sports Marketing Analytics 60

Shift Communications

DECEMBER 4, 2017

As the dominant form of communication becomes rich – meaning audio and video – the PR profession is at serious risk of missing key trends if tools and vendors fail to adapt. How will PR adapt to a world in which 10 times the content created today will be created in the near future? Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down. What’s next?

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Data-Driven PR Agency Travel Meeting 0

Shift Communications

JUNE 12, 2017

This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? Public relations is a tool for building awareness and trust. PR Isn’t Sales. Public relations is not a tool for selling things. Those are our primary outcomes. Christopher S.

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Measurement Data Study Advertising 147

Shift Communications

NOVEMBER 13, 2017

Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. cta] The post How To Reach Top-Tier Influencers on PR Budgets appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

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How To Conference Pitching Software 131

Shift Communications

NOVEMBER 17, 2017

Public relations, a communication-driven field, can and will continue to benefit from this futuristic tool. By definition, it’s the “statistical discipline of predicting what’s likely to happen based on existing data.” The latest focus is on predictive analytics and the power one can wield by predicting future trends.

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eBook Analytics Data Software 104

Shift Communications

DECEMBER 21, 2018

As PR pros, we should be familiar with the different types of metrics that demonstrate the success of our work. With a plethora of digital tools, SaaS programs, and technology at our fingertips, it seems we are able to access more and more data. GOOGLE ANALYTICS 101: 5 METRICS FOR PUBLIC RELATIONS. Not sure where to start?

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

MAY 22, 2017

Every industry will need data scientists; every company will need access to data scientists or data science tools in order to remain competitive. cta] The post IBM Vision: The Future of AI and Public Relations appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Publicity Data Analytics Advertising 166

Shift Communications

NOVEMBER 15, 2017

For PR pros in the midst of the planning madness — myself included — there is a better and more efficient way to create PR plans, and it all revolves around data. By that, I mean I’ll never start working on a PR plan without taking a critical, data-driven look under my “client’s hood.”

Data 95

Data eBook Strategy Pitching 95

Shift Communications

NOVEMBER 27, 2017

Predicting PR Job Searches. Using our predictive analytics tools, we forecast that the time when jobseekers in the PR industry will be most active in all of 2018 will be the week of January 14, 2018: Above, the forecast for the search term “public relations jobs”. Christopher S. Vice President, Marketing Technology.

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Publicity Analytics B2B Agency 102

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Using tools like Facebook’s Crowdtangle social monitoring platform, we digested over a million tweets. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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B2C Airlines Pharmaceuticals B2B 103

Shift Communications

MARCH 12, 2018

First, in any reputable SEO tool, we’ll find a list of searches by month for our brand and many variations on it: We keep a monthly log of branded non-negative searches broadly from SEO tools, to judge how effective we are at reaching the overall audience, whether or not they click on any search results. Measure what matters.

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Measurement SEO Policies Reputation 107

Shift Communications

JULY 24, 2017

s team should arm themselves with the proper media monitoring tools to help cull coverage and track the conversation, enabling the execution team to react to course changes in real-time. Sysomos is a tool that can be used to track online discussions around specific terms and phrases associated with the crisis. Now that G.W.

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Case Study Crisis Management Crisis Study 94

Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Research (using tools such as Sysomos, Crowdtangle, Google Trends). 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Case Study Crisis Management Crisis Study 118

Shift Communications

JANUARY 28, 2019

Owned media can be a powerful tool when it comes to giving people a reason to keep revisiting your site. How to Stay Top-of-Mind Post-Launch appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Above all, make sure that you’re sharing something fresh and thought provoking.

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How To Case Study Conference Web 89

Shift Communications

JULY 26, 2017

The immediacy and expansive reach of social media makes it a powerful tool for any crisis situation. Leveraging the monitoring and dashboard tools highlighted in the Knowledge post (e.g., What happens when you hear a major news rumor or see smoke billowing in the distance? What’s your first reaction? In order for G.W.

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Case Study Crisis Study Crisis Communications 101

Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. We applied Google’s Customer Journey idea and paired it with data-driven models to help you understand what’s really working in your digital marketing plans. Discover the sequence your customers take to purchase.

Google 60

Google B2C Analytics Data 60

Shift Communications

OCTOBER 26, 2017

A second major area of focus for the CDO is data governance, especially with massive changes coming to data regulation such as GDPR. cta] The post IBM CDO Strategy Summit Roundup appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

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Strategy Government Data Analysis 109

Shift Communications

DECEMBER 31, 2015

That’s why we collected the key understandings needed to explain the profitability of PR to a sales team. Use our insights and our recommended tools, and you’ll be able to explain the ROI of your PR to whoever needs to hear it. Getting Your PR Measurement Program in Shape for 2016. Savannah Whitman. Marketing Coordinator.

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Measurement Tools Agency Blogging 60

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. This way, you can adjust which tools and strategies you are using and provide optimal results all year long.

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Marketing Technology B2C Data 60

Shift Communications

MAY 3, 2016

Media Lab and Deloitte launched the joint project Data USA. That doesn’t even factor in new tool debuts, anything out of Google, Medium’s recent business model change, etc…. We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. Contact us today!

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Technology Marketing eBook Training 60