Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics and measurement are table stakes , table minimums in high-growth sectors of the economy. Where to Start.

Analytics 143

Analytics Google Data Technology 143

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities. Note PR agency “red flags” A poorly designed website. Note PR agency “red flags” A poorly designed website. The canned proposal.

Agency 159

Agency Meeting Measurement Construction 159

Stephen Waddington

SEPTEMBER 26, 2018

Here’s a guide to investing in PR tools and a series of recommendations. I was challenged recently to build a budget tool stack for a freelancer, micro agency or small communication team. The assertion was that the cost of tools was beyond the reach of all but the largest agencies and in-house teams. It simply isn’t the case.

Tools 117

Tools How To Google Analytics 117

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. A long time ago an agency owner called me into her office. This is contrary to 99% of all PR advice that says short emails are best. >>> Looking for a B2B tech PR with expertise and execution?

Content Marketing 78

Content Marketing Study Analysis Marketing 78

5W PR

NOVEMBER 9, 2018

This also allows for a qualitative analysis of the online engagement that your marketing campaign by analysing if the conversations are positive or negative. UTM parameters are simply tags that exist within a URL – when your link is clicked, the tag is recorded in your Google Analytics and tracked. Use Promo Codes.

Measurement 68

Measurement Tools Marketing Analysis 68

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. Analysis: . Analysis: . 1) How long should a blog post be?

Blogging 110

Blogging Survey B2B Analysis 110

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Distribution through email.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Can your agency bring big ideas and execute? As the saying goes, one-half of strategy is deciding what not to do.

Pitching 89

Pitching Report Software Survey 89

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. So how does the PR and Marketing team members at SHIFT keep our heads above the water? Prioritize and share.

Technology 83

Technology Facebook Measurement Policies 83

Shift Communications

JULY 22, 2015

From social media on-site analytics to third party data aggregators, we as marketers and communicators have SO MUCH DATA at our fingertips that it can sometimes seem overwhelming. Figure out where your resources fall and allocate as much time/budget as you can to sentiment analysis. After the news hits is when the fun begins…REPORTING!

Product Launch 60

Product Launch Report Resources Analysis 60

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. And now, here’s this month’s PR technology summary….

Analytics 71

Analytics Report Technology Pitching 71

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more.

Internal 65

Internal International Data Media 65

Shift Communications

JULY 18, 2016

To ensure data integrity, we strongly recommend the use of Google Analytics combined with Google Tag Manager. – Depending on industry, RFM analysis. This wraps up our 101-level review of paid media basics for the PR professional. Measurement Pre-Requisites. Key Performance Indicators. – Cost per conversion.

Advertising 60

Advertising Advertising Measurement Publicity 60

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 64

Marketing Pitching Corporate Tools 64

PR 20/20

FEBRUARY 3, 2016

Buzzsumo : A tool for content and influencer analysis. For more robust analytics and more social profiles in one dashboard, check out the paid version. See below for a snapshot of what we’re using on the PR 20/20 website. Slack : Personally, Slack is my metaphorical home base for all things agency marketing.

Tools 40

Tools Marketing Google eBook 40

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR.

Measurement 103

Measurement Education Facebook Course 103