PR 20/20

OCTOBER 9, 2018

I oversee this, and also focus on strategy, paid advertising and event marketing. While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days. A: Our biggest challenge is that we’re really a small business trying to do big things.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. by Frank Strong. “I I haven’t raised my prices in 20 years,” she said.

Survey 60

Survey System Trends Small Business 60

Masters in Communications

APRIL 22, 2019

Is it advertising and promotion? No, marketing is not solely advertising or sales – common misconceptions. Every business utilizes it in one capacity or another. Are you selling office products to small businesses? Are you signing up individuals for a webinar on how to get the most out of their smartphone?

Communications 40

Communications Marketing Advertising Advertising 40

Doctor Spin

APRIL 17, 2023

Host free webinars or workshops on a topic related to your industry. Collaborate with other small businesses in your area to cross-promote each other’s products or services. Host a charity auction with unique items or experiences related to your business. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. Pay-per-click (PPC) advertising costs might increase. These fine folk did: Jan.

Google 101

Google Nonprofit Engineering SEO 101

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Watch her on-demand webinar today! Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Watch Gary’s free on-demand webinar today! Ted Coiné – @tedcoine. Coach and author on #SocialCEO.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

MARCH 17, 2016

Budget-friendly tip: Social media advertising can be as affordable or expensive as you make it. Budget-friendly tip: Hosting webinars and other online events are often more cost-effective than in-person events. Follow her at @prnsmallbiz for tweets about small business marketing trends. . Content Marketing.

Marketing 40

Marketing Small Business Web Nonprofit 40

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 15) Christopher Penn.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website.

Marketing 174

Marketing Employee Content Marketing Training 174