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COVID-19: How Our Clients Are Helping

Offleash

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. TigerGraph made its graph technology free for use by researchers working to prevent the spread of the coronavirus.

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Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

PR 20/20

I oversee this, and also focus on strategy, paid advertising and event marketing. While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days. A: Our biggest challenge is that we’re really a small business trying to do big things.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Host free webinars or workshops on a topic related to your industry. Collaborate with other small businesses in your area to cross-promote each other’s products or services. Host a charity auction with unique items or experiences related to your business. Run a social media contest and reward user-generated content.

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The Top 50 Social Media Influencers on Twitter

Cision

Social is branding, but unlike traditional advertising—it’s more human. Watch her on-demand webinar today! GR8 thought leadership insights from Jeff Sheehan Be Engaged! Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Watch Gary’s free on-demand webinar today!

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Don’t Rely on Luck: 4 Tips for Budget-Friendly Marketing That Works

Beyond PR

Budget-friendly tip: Social media advertising can be as affordable or expensive as you make it. Budget-friendly tip: Hosting webinars and other online events are often more cost-effective than in-person events. As the marketing landscape continues to expand, maintaining visibility continues to become a greater challenge for businesses.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 15) Christopher Penn.

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website.

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