ISEBOX
MAY 16, 2016
Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. This outcome is confusing – even for a seasoned pharmaceutical PR Exec like Oktavia. How could a little “like” trigger such a harsh response from the agency?
ISEBOX
JUNE 29, 2016
The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it. But reporting on your online pharmaceutical communications is just one issue. So it stands to reason that online marketing is subject to scrutiny.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ISEBOX
OCTOBER 19, 2016
It’s Pharmaceutical PR 101: Speed matters in healthcare communications. billion on advertising in 2015, yet 65% of that went to TV advertising – rather than online, which represents 25% of total media consumption time. We await additional Guidance, but existing publications certainly help. . Read Time: 2 minutes.
PRSay
AUGUST 17, 2023
However, it’s interesting and unexpected that pharmaceutical companies that are usually late social media adopters have already jumped on the Threads bandwagon (Boehringer Ingelheim, Moderna, Bayer and Amgen.) Shalon Kerr (née Roth) is an award-winning author and has contributed to several PR trade publications.
PRSay
MAY 9, 2023
Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. It’s unlikely that any amount of paid advertising would have built the same value for the brand. What is EMV anyway?
PR Conversations
DECEMBER 11, 2014
Exploring the core elements needed and depth of analytical knowledge required to lead public relations-oriented research projects. The Twitterverse, for example, is not reliable as a litmus test for public sentiment. See, Twitter reaction to events often at odds with overall public opinion.). By Natalie Bovair, APR.
ImPRessions - Crenshaw Communications
NOVEMBER 15, 2016
Typically public relations agencies like to count the things we’re thankful for at this time of year. The public is a sucker for wedding stories. Drug company CEO suffers public outrage. How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? Time will tell.
Expert insights. Personalized for you.
79 
Let's personalize your content