Advertising Pharmaceuticals Publicity Social Media 
ISEBOX
MAY 16, 2016
Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp.
ISEBOX
OCTOBER 19, 2016
It’s Pharmaceutical PR 101: Speed matters in healthcare communications. So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion.
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PRSay
AUGUST 17, 2023
A glimpse into a portable social identity Despite this new functionality to transfer data between platforms, Meta remains a closed system. However, Meta has expressed intentions to integrate with an open social media protocol called ActivityPub (which will also enable followers to be transferred).
PRSay
MAY 9, 2023
Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. Our industry has come to despise AVEs because it doesn’t reflect the true value of a high-impact, earned-media placement.
ImPRessions - Crenshaw Communications
NOVEMBER 15, 2016
Typically public relations agencies like to count the things we’re thankful for at this time of year. These lists often include new technology-based PR tools or the latest social or other media platforms. The public is a sucker for wedding stories. Drug company CEO suffers public outrage. Time will tell.
Shift Communications
NOVEMBER 20, 2017
Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Marketing and advertising. Media and publications. Pharmaceutical companies. This beta test was to determine whether users wanted the increased characters. Consumer technology.
Cision
MAY 5, 2016
In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. I have been fortunate to have worked on national campaigns that have helped influence public health.
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