Advertising Marketing Pharmaceuticals Publicity 
ISEBOX
MAY 16, 2016
Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. This outcome is confusing – even for a seasoned pharmaceutical PR Exec like Oktavia. Thankfully, no. Submission Requirements Under the FDA Guidance. .
ISEBOX
JUNE 29, 2016
The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it. So it stands to reason that online marketing is subject to scrutiny. But reporting on your online pharmaceutical communications is just one issue.
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PRSay
MAY 9, 2023
Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, EMV baselines fluctuate like the stock market.
ISEBOX
OCTOBER 19, 2016
It’s Pharmaceutical PR 101: Speed matters in healthcare communications. Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. billion on advertising in 2015, yet 65% of that went to TV advertising – rather than online, which represents 25% of total media consumption time.
PRSay
AUGUST 17, 2023
However, it’s interesting and unexpected that pharmaceutical companies that are usually late social media adopters have already jumped on the Threads bandwagon (Boehringer Ingelheim, Moderna, Bayer and Amgen.) While this may limit immediate marketing capabilities, it also creates a significant PR opportunity.
Mindful Marketing
JULY 4, 2020
by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing.
PR Conversations
DECEMBER 11, 2014
Exploring the core elements needed and depth of analytical knowledge required to lead public relations-oriented research projects. The Twitterverse, for example, is not reliable as a litmus test for public sentiment. See, Twitter reaction to events often at odds with overall public opinion.). By Natalie Bovair, APR.
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