Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Who Needs It?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Who Needs It?

Industry 52

Industry Real Estate Healthcare Tourism 52

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Marketing and advertising. Media and publications. Pharmaceutical companies. The accounts are a mix of individual users/people, as well as brands.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. ” It’s good that certain companies finally have resolved to remove overtly racist branding (e.g., Subscribe to Mindful Matters blog.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting.

Media Relations 68

Media Relations Media Insurance Insurance 68

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. After the success of the first campaign, ''Shine Strong'' is something we''re committed to as a brand.".

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Cision

MAY 17, 2016

Anthony Bianco, executive vice president and general manager at República, says brands need to invest in each component of communication to ensure success. How did you get your start in advertising and communication? Considering the sheer volume of content flooding our senses at any given time, brands can’t afford missed opportunities.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Mindful Marketing

FEBRUARY 14, 2021

Before the recent big game, a friend graciously invited my analysis of the ads—You don’t have to ask twice for my opinion on advertising, especially Super Bowl commercials, so I shared thoughts about one particular ad that seemed strange. where a member of the FDA commended the research and asked for a copy of the presentation.

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary.

How To 48

How To Media Print Real Estate 48

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty.

Infographics 72

Infographics Case Study Video Survey 72