Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:01:02] So what’s a marketer to do? 00:02:34] What are you doing for search marketing? Social media.

Facebook 116

Facebook Video Brand Branding 116

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest? Use your product’s name if you’re marketing it or promoting it. If you want to advertise on Instagram and attract more attention to your brand, these influencers are your best bet.

Instagram 120

Instagram How To Guidelines Facebook 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Access to a Vast Market. Impeccable.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

SEPTEMBER 29, 2015

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Shift Communications

JANUARY 13, 2015

You’ll want to engage on Pinterest. For example, suppose you had a Pinterest account for a retail store. Look at your Pinterest analytics for the top 5 items that people share. Drive people from Facebook to your Pinterest account. A Pinterest Pin may be more likely to have interactions with Twitter.

Social Media 60

Social Media Strategy Pinterest Media 60

Shift Communications

DECEMBER 11, 2015

PR and Marketing finds itself living “in interesting times.” It feels like the definition of integrated is moving to a business term vs. marketing one. It feels like the definition of integrated is moving to a business term vs. marketing one. Redefining Influencers and Account-based Marketing. Mobile Crosses the Chasm.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Scott Public Relations

JULY 19, 2019

Marketing and PR are flooded with more numbers than ever before, but not all metrics are equal. Customers possess sharper awareness than some marketers may realize. They can notice when they are getting targeted advertising. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 19, 2019

Marketing and PR are flooded with more numbers than ever before, but not all metrics are equal. Customers possess sharper awareness than some marketers may realize. They can notice when they are getting targeted advertising. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble.

Communications 79

Communications Pinterest Reddit Radio 79

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. It focuses on new technologies and concepts aimed at making mobility more sustainable. My startup’s first product, Futurride.com, launched in September. High-quality and compelling visuals.

Meeting 57

Meeting Mobile Automotive Transportation 57

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Believe me, there is a lot to learn. Data mining.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Believe me, there is a lot to learn. Data mining.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Believe me, there is a lot to learn. Data mining.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

PR in High Definition

AUGUST 30, 2016

Since its inception in 2012, Snapchat has grown exponentially to 150 million daily users – it is projected to eclipse more established social media networks Twitter and Pinterest by the end of this year. What might this look like for marketers? So what does Snapchat’s acquisition of Vurb mean for marketers?

Video 54

Video Mobile Pinterest Advertising 54

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. It disintermediates all previous forms of media enabling anyone to become a publisher; and it creates the opportunity for communities to form around an organisation, topic or issue, creating communities and markets.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stephen Waddington

NOVEMBER 19, 2017

Pinterest has posted sustained growth in visual imaging. Action: Investigate the changing media landscape in the market or sector in which you operate. Public relations and marketing practitioners use this data to discover and identify audiences and publics, and understand their motivation. It’s not all bad. But it’s not alone.

Publicity 164

Publicity Ethics Data Community 164

The Stalwart Blog

JANUARY 8, 2016

Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. Facebook already unveiled its 360 Video platform late last year and likely has more in store for 2016 with it’s Oculus Rift virtual reality technology. The world of social media changes quickly.

Social Media 60

Social Media Trends Apparel Media 60

Shift Communications

FEBRUARY 23, 2015

Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media? Vice President, Marketing Technology. Humans don’t scale.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

MaccaPR

NOVEMBER 4, 2014

Supported by celebrity endorsers from Kendrick Lamar and Justin Bieber to Pharrell, Serena Williams and Ed Sheeran, Beats is now conquering Bose not on quality, comfort or price, but on Beats'' mastery of new marketing strategies. 2 – Be Ready To Evolve Your Market Position. 3 – Flip Your Competitor with Judo Marketing.

YouTube 118

YouTube Brand Branding Crisis 118

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Karen Freberg

JUNE 24, 2019

For example, I got to sit in hearing Sheryl Sandberg from Facebook talk about equality in advertising at Facebook Beach. I had the chance to talk directly with the Facebook and Pinterest leadership teams about what I was doing in and out of my classes. I want to highlight a few of them.

Education 64

Education Creativity Pinterest Facebook 64

Flatiron Communications

NOVEMBER 14, 2014

The markedly different ways in which today’s consumers are taking their news, entertainment and information have tremendous implications for marketing and PR executives. Rather, people now opt to follow a link that pops on their Twitterstream, Facebook newsfeed, or Pinterest board.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

The markedly different ways in which today’s consumers are taking their news, entertainment and information have tremendous implications for marketing and PR executives. Rather, people now opt to follow a link that pops on their Twitterstream, Facebook newsfeed, or Pinterest board.

Media 28

Media Mobile Pinterest Journalism 28