Burrelles Fresh Ideas

SEPTEMBER 19, 2023

If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations. PR can create media coverage emphasizing the brand’s campaigns, pitch directly to potential investors, or build collaboration with relevant organizations.

Video 110

Video Marketing SEO Social Media 110

Critical Mention

MAY 31, 2019

Using search tools like SEMRush or Keyword Planner are great ways to achieve this goal by allowing you to conduct an SEO audit of your site and analyze your competition. . Pitching your product to these top domains that have high organic traffic is a surefire way to achieve backlinks. Advertise on social media. Until next time!

SEO 102

SEO Film Advertising Advertising 102

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Dominance of TikTok SEO. People aren’t interested in constant sales pitches.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. How to prep and pitch a byline. Make the pitch short and authoritative. In general, a thought leadership piece is not an advertisement. Don’t be commercial.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

OCTOBER 13, 2020

traditional PR pitching) 34% said paid services (e.g. paid social ads, sponsored content) 32% said SEO (think both crawlability and on-page optimization) 29% said email marketing 25% said social media Don’t overlook the paid options and use your analytics to drive decision making. traditional PR pitching) 34% said paid services (e.g.

B2B 151

B2B Study Blogging Marketing 151

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. Step 5: Distribute Your Content with Paid Advertising. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. It could be a way to cut through the clutter since reporters are deluged with pitches.

Survey 96

Survey Industry Leadership Study 96

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. 2017 PR Takeaways. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level.

Brand 100

Brand Branding Advertising Advertising 100

Frederik Vincx

MARCH 25, 2016

Till now it mostly seems to be part of sales pitches of PR agencies trying to steal away the budgets of digital, SEO and advertising agencies. Tweet this – Share on LinkedIn. We all know the theory, but I haven’t seen many communications teams put PESO to practice. What’s next? Meet the PESO kit.

Communications 60

Communications Software SEO Meeting 60

ImPRessions - Crenshaw Communications

MAY 23, 2017

As soon as a post is complete, make a habit of tweeting it, posting to Facebook, LinkedIn, and your other channels. This past year we turned our “thankful” post into a “roast” of PR “turkeys,” – mishandled communication opportunities, bad pitches, and so forth. Advertise your post.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! Can PR ever deliver SEO? Elements of the role may look familiar to you… 6.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. LinkedIn: Your Resume is Your Brand.

Media Relations 69

Media Relations Media Insurance Insurance 69

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. We want our stuff to be SEO friendly without looking like it was written by a robot. In February, I landed a job as the Head Writer at The Greensheet. I loved it.

Writing 88

Writing Google Pitching Small Business 88

Buzzstream

MAY 2, 2024

However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Positional is now live! Nothing surprising to us.

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

JUNE 25, 2016

It is just seven seconds on a cold call for sales or perhaps a phone pitch for PR. SEOs have just 60 characters for a headline – and it’s about the same for email marketers and their subject lines. He made 300 phone calls to a list of contacts he cultivated on LinkedIn. What I Learned Making 300 Cold Calls.

Marketing 61

Marketing Content Marketing Energy Measurement 61

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. Search marketing and SEO statistics. 9) Even advertisers want to invest in PR. The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”. 16) Pitch in the morning. . 21) The sinking confidence of social advertising metrics.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

ImPRessions - Crenshaw Communications

JUNE 23, 2022

For too long, advertising value equivalent (AVE) was used as the only method to evaluate PR. But equating earned media with paid advertising ignores the key differences between the two and is generally considered a flawed way to measure outcomes. KPIs should align to a client’s SMART goals. Website traffic and referrals.

Measurement 182

Measurement Agency Advertising Advertising 182

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. Jodie says: “Journalists love data, but sometimes it is not easy to come across.

Pitching 87

Pitching Infographics Survey Resources 87

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Some content will do better on Twitter, other piece might do better on LinkedIn. There are many ways to distribute and amplify your content: Social advertising. SEO visibility. Pitch bloggers. Pitch reporters.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Some content will do better on Twitter, other piece might do better on LinkedIn. There are many ways to distribute and amplify your content: Social advertising. SEO visibility. Pitch bloggers. Pitch reporters.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Some content will do better on Twitter, other piece might do better on LinkedIn. There are many ways to distribute and amplify your content: Social advertising. SEO visibility. Pitch bloggers. Pitch reporters.

Digital PR 100

Digital PR Analytics SEO Measurement 100

PRSay

MARCH 9, 2018

Republishing content across multiple channels provides access to a bigger audience, helping increase your website’s SEO, brand awareness and more. Instead of pitching an idea for a reporter to conceptualize and publish, we can create, own and broadcast our client’s stories and tell them the way we want them to be told. Sound daunting?

Infographics 102

Infographics Fashion Advertising Advertising 102

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick. You can connect with her on LinkedIn.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Communications Conversations

OCTOBER 16, 2017

When I was young and ruthless, I asked Dave if I could help his agency – then called Mona Meyer McGrath & Gavin – pitch the Bachman’s garden center chain as a retail client. You’re one of the few agency owners/presidents in town that I see showing up in social media circles consistently (namely, Twitter and LinkedIn).

Agency 113

Agency SEO Social Media Pinterest 113

PR 20/20

MAY 17, 2018

And to encourage engagement, join ongoing conversations in relevant Facebook and LinkedIn groups to offer up your premium content or perhaps a link to your sticky content. Pitch target media (and / or influencers). To connect with an influencer, ensure your pitch is mutually beneficial. Email your existing contacts.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Contently - Strategy

OCTOBER 1, 2018

They look something like this: As long as I live, I will never forget SiteLinks, or the number Google used to convince advertisers to adopt this feature: 30 percent. I was part of the sales team at Google that helped launch SiteLinks to advertisers. We slap more logos on our website and add more skills to our LinkedIn profiles.

Marketing 111

Marketing Google Newspapers Print 111

PR Conversations

SEPTEMBER 13, 2018

In an agency setting they are become the A-team who get put forward for every pitch. Every agency director knows that feeling when a pitch comes in – who to put on the team? You may also wish to connect with : Nigel Sarbutts via LinkedIn or Twitter: @NigelSarbutts. Dr. Heather Yaxley via LinkedIn or Twitter: @Greenbanana.

Survey 82

Survey Resources Agency Training 82

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. Enlightened Self-Interest: The Pitch Email. You own a business and want to increase sales. You’re thinking of completely overhauling how you market your company.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

AUGUST 13, 2018

How to use Domain Rating to score sites (this is going to look real familiar…): Install the SEO Toolbar from Ahrefs. Click the SEO Toolbar chrome extension while on the SERP. Review the SEO Toolbar overlay to look at the DR of the listed sites, visiting only those that meet or exceed your authority criteria.

Google 118

Google Measurement Advertising Advertising 118

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Technical SEO will become more of a price-based commodity as opposed to an ongoing partnership. 2) Microtargeting augmented by social surround sound.

Social Media 93

Social Media Marketing Media Creativity 93