Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication. “you and brand X”). This is known as “satiation.”

Writing 144

Writing Study Viral Consumer 144

Mark My Words

SEPTEMBER 20, 2019

Engineered and crafted to grab your attention when you least expect it and then entice you to spread it far and wide in spectacular viral fashion. The headline is everything, it is the cash cow. Secondly, there is something more nebulous and distant. Like an angry drumbeat across the news agenda.

Sports 60

Sports Viral Fashion Engineering 60

PR in High Definition

SEPTEMBER 24, 2019

These are three traditional job titles in the journalism world which have been around for over a century. A story that is right for social media and has the potential to go viral may not immediately capture the imagination of a traditional journalist. Are we bidding farewell to investigative journalism? Columnists.

Media 54

Media Newspapers Journalism Video 54

Mora Communications

OCTOBER 13, 2017

Public relations offer something that traditional advertising can never deliver, credibility. When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds.

Advertising 40

Advertising Advertising Television Viral 40

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. Subscribe to Mindful Matters blog.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Beyond PR

JUNE 29, 2017

Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. But, if the Wall Street Journal mentions your brand, what is that worth? Owned media is easy to report on, you own the channels and that data should easily be available to you. Who saw it? What did they do after they read it?

Storytelling 73

Storytelling Data Communications Technology 73

Waxing UnLyrical

OCTOBER 24, 2012

Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire.

Facebook 102

Facebook Mobile Google Viral 102

Cision

OCTOBER 16, 2017

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 60

Social Media Pitching Media LinkedIn 60

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

NewsWhip

MAY 12, 2021

We want to make sure that we’re not posting funny memes and/or advertisements at a time that nobody wants to see that. But, in the war room, we just want to monitor what people are saying about our brands, about the other advertisers. So, we are really using tools like NewsWhip to monitor how big is the conversation?

Trends 78

Trends Brand Branding Reddit 78

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Ted Coiné – @tedcoine. Coach and author on #SocialCEO. Guiding leaders into the Social Age one keynote at a time. CMO of Meddle.it. Founder of #Blogchat.

Social Media 120

Social Media Twitter Media Nonprofit 120

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). Unfortunately, it has not successfully hit the market yet and credible journalists do not report on potential. You do not have any followers.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). Unfortunately, it has not successfully hit the market yet and credible journalists do not report on potential. You do not have any followers.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Flatiron Communications

NOVEMBER 14, 2014

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. Truth be told: news and editorial feature coverage still have an enviable capacity to create action, let alone viral buzz in the social spheres.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. Truth be told: news and editorial feature coverage still have an enviable capacity to create action, let alone viral buzz in the social spheres.

Media 28

Media Mobile Pinterest Journalism 28

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. Companies have scaled back their advertising. The pandemic wasn’t necessarily the source for it.

Healthcare 78

Healthcare Storytelling Communications Local 78

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. The Wall Street Journal just penned a fawning profile of her. advertising). Karlie Kloss on Twitter.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. John Avlon: It’s delayed advertising but still an operational conversation.

Report 225

Report Media Advertising Advertising 225

Flatiron Communications

NOVEMBER 28, 2018

It said little about fake accounts or the organic posts created by Russian trolls that had gone viral on Facebook, disclosing only that Russian agents had spent roughly $100,000?—?a advertisers sound off: [link]. Later that day, the company’s abbreviated blog post went up. a relatively tiny sum?—?on on approximately 3,000 ads.”.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44