The Proactive Report
JUNE 18, 2021
I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Every small business owner is concerned about the bottom line.
ImPRessions - Crenshaw Communications
JULY 16, 2019
government that’s feeling the brunt (and the public relations cost) of digital warfare. Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . It’s not just the U.S. Cyber attacks are on the rise across the globe. Building better public relations will impact that bottom line.
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PRSay
MARCH 17, 2021
But a lot of new business gets generated on social media. Small businesses have an Instagram site, where they feature their product or service, talk about their consumer support and build their brand. Their FAQs talk about [the proposed changes] intending to be about advertisements. It’s a complicated problem.
Deirdre Breakenridge
DECEMBER 12, 2017
It took a year, but I joined a full-service advertising and public relations agency. Then, while raising three boys, spending summers in the south of France, I founded and ran a jewelry business importing jewelry from France to the U.S. Wendy is a 30-year veteran of corporate, agency, consulting, and small business ownership.
Stephen Waddington
MAY 17, 2020
Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. Regional devolution - Scotland, Wales and Northern Ireland, and many local councils in England have opted for a different response to the Government’s release of lockdown.
Deirdre Breakenridge
JUNE 13, 2016
To achieve certification, participants are required to pass an exam covering the six primary content domains of general practitioners in social media: strategic planning; compliance and governance; project and campaign management; social media marketing; community management; and research and analytics.
Cision
APRIL 5, 2017
Rallies against Kellogg’s after it pulled its advertising from Breitbart. It was easy and better to oppose the President in this completely different environment, unless you’re a B2G supplier (business-to-government). Automobile companies (and the military) are the largest advertisers on television.
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