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PR Tips and Hacks for a Small Business

The Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Every small business owner is concerned about the bottom line.

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. Regional devolution - Scotland, Wales and Northern Ireland, and many local councils in England have opted for a different response to the Government’s release of lockdown.

Tourism 118
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Social Media Education: Q&A with the CEO of the National Institute for Social Media (NISM)

Deirdre Breakenridge

To achieve certification, participants are required to pass an exam covering the six primary content domains of general practitioners in social media: strategic planning; compliance and governance; project and campaign management; social media marketing; community management; and research and analytics.

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How to Improve Your Social Media Targeting

Cision

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is defined as the broadcasting of a message or messages simultaneously to a large audience, typically to people who do not have immediate access to the source (like government, multinational organization, or a large business with a huge number of people to disseminate a message). What is Mass Communication?

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. based provider of briefings for corporate and government executives, for $71.8 Cision announces the acquisition of Prime Research , a PR measurement platform that uses a combination of consulting and technology.